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Seen Presents

Core disciplines: Events, Experiential marketing

PERRIER             PIQUE-NIQUE                                                                                                  JOURNEY INTO THE EXTRAORDINARY

 

 

 

THE CHALLENGE

Perrier is the only natural sparkling water, and is anything but ordinary. With low awareness we needed to create an experience which could live at the heart of a fully integrated marketing campaign, to relaunch the brand and introduce the new lemon and green apple flavours to the UK. 

 

OUR SOLUTION:                                                                                                                                   

 

Taking inspiration from the ATL we created an experience which was rebellious in spirit and aligned with the iconoclastic French brand. It was a destination for those who like clean living but also know how to play hard!

At the heart of the event was a sensory picnic hamper for two, curated by the Meringue Girls, there was a surprise with every mouthful, with playful colours, textures and flavours. The Perrier Butlers were on hand to not only serve hampers, but to fan your brow and give relaxing shoulder massages.

To transport the guests in the extraordinary world of Perrier, immersive and entertaining touch points were in abudance. Our pop-up acoustic swing band roamed the venue serenading guests much to their delight, to encourage organic social sharing we had boomerang swings and a trampoline gif installation and DJ Jess Skye turned the pique-nique into a party by night. The Majorettes hula hooped and encouraged guests to join in, and shake off the working day!

The event was attended by media, influencers and consumers alike, driving awareness alongside ATL and PR coverage.

IMPACT

300 attendees, alongside 17 top London influencers and press, who all enjoyed 1,300 cocktails!

1m+ social impressions plus 25k impressions with Dojo partnership

Coverage secured in London Evening Standard, Stylist, Press Association and many more publications

1 MILLION SOCIAL IMPRESSIONS AND 25K IMPRESSIONS VIA MEDIA PARTNERSHIP WITH DOJO

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