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Wonderworks Communications Ltd

Core disciplines: Brand Activation, Brand strategy, Integrated marketing

 

D E F I N E

To create a brand experience strategy to encourage the on-trade to reappraise Britvic Mixers, trial a new formula liquid and stimulate an emotional engagement with the brand.

 

 

C O N N E C T

We drew inspiration from Britvic Mixers’ history as a supplier of vitamins and juices to the community, a heritage which formed the foundation for our ‘Lifting Spirits’ campaign. We wanted to bring the role of the Great British pub and Britvic’s longstanding relationship with the on-trade to the forefront of the campaign, using ‘the local’ as a way to ‘lift spirits’ in communities around the country.

 

 

D E L I G H T

Alongside photography of the new packaging, and a brand website, we launched the campaign with two activations to support the Lifting Spirits message in the on-trade: The Britvic Lifting Spirits Foundation and The Britvic Great Service Awards. The Britvic Lifting Spirits Foundation gives pubs the chance to raise money for local charities through a product purchase mechanic, while The Britvic Great Service Awards recognise and reward ‘service with a smile’ at the heart of communities.

 

 

WOO-HOO!

The Lifting Spirits campaign launched successfully at London Cocktail Week 2016, generating great PR and consumer engagement.


The Britvic Great Service Awards are launching at the National Pub & Bar Awards 2017 and will be featured in Pub & Bar magazine editorials from May 2017.

 

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