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Wonderworks Communications Ltd

Core disciplines: Brand Activation, Brand strategy, Integrated marketing

 

D E F I N E 

To create a key visual for Passport Scotch illustrating the brand’s crusade to ‘Unleash Your Curiosity’. More than just packaging design of a Limited Edition, the key visual was to be brought to life across multiple channels: ATL activation, social media, on- and off-trade touchpoints and as the basis for experiential events. 

 

 

"Jim's creativity was allowed to flow without constraint, which resulted in this fantastic peice of art that brings our values to life and we hope it will continue to sinpire our consumers in emerging markets around the world.”

 

 

C O N N E C T

We set out to tell the production story of The Glenlivet through a unique, multi-sensory experience that delivered knowledge on both whisky and the science of taste. Working alongside Wondermakers, we developed an immersive tasting programme that included bespoke cocktails, original video content and olfactory cues.

 

 

D E L I G H T

Through sensory stimuli, consumers attending The Glenlivet Sensology events all over the globe have been metaphorically transported to Speyside, the home of The Glenlivet.

 

 

WOO-HOO!

We also worked on developing the platform for use in Global Travel Retail.

 

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