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Wonderworks Communications Ltd

Core disciplines: Brand Activation, Brand strategy, Integrated marketing

 

D E F I N E

To achieve awareness for a newly-introduced non-agestatement product that would recruit new consumers to The Glenlivet range and encourage reappraisal by existing whisky drinkers.

 

 

C O N N E C T

We set out to tell the production story of The Glenlivet through a unique, multi-sensory experience that delivered knowledge on both whisky and the science of taste. Working alongside Wondermakers, we developed an immersive tasting programme that included bespoke cocktails, original video content and olfactory cues.

 

 

D E L I G H T

Through sensory stimuli, consumers attending The Glenlivet Sensology events all over the globe have been metaphorically transported to Speyside, the home of The Glenlivet.

 

 

 

“Tonight was one of the most interesting culinary experiences that I’ve ever had. I think it’s the perfect way to take whisky tasting to a different level. I thought it was just fascinating – it was challenging the mind as well as the senses, which is something I hadn’t really experienced on this level before”

J O S H   G E L F A N D,   M A S T E R   O F   S C O T C H,   P E R N O D   R I C A R D   U S A

 

 

 

WOO-HOO!

We also worked on developing the platform for use in Global Travel Retail.

 

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