Core disciplines: Branded content, Digital

The challenge: Help
David defeat Goliath
for Grant Thornton

Up against the Big Four firms, Grant Thornton set about positioning itself as the go-to advisory firm for mid-sized businesses focused on growing; the ‘growth experts’ of the professional services market. Our job was to help it demonstrate its expertise and get involved in the conversation.

The solution

We created a new content brand called Strategies for growth. The idea was to provide business people with insight, intelligence and inspiration to help them innovate and take advantage of opportunities to grow.

We called upon the brand’s 4,500 employees and 40,000-plus clients, putting them at the heart of original content based on real-life experiences of helping businesses grow.

A Strategies for growth website was built to host our content and provide a hub from which we could distribute through social channels and curate other inspiring content. We also created a biannual print magazine and monthly email newsletters for subscribers. Dedicated Twitter and Instagram accounts and further social sharing complete the multiplatform approach.

The results
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