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ITN Productions

Core disciplines: Advertising, Branded content, Video production

 

 

#SuzukiSaturdays

 

for Suzuki

 

 

Suzuki Saturdays from ITN Productions on Vimeo.

 

 

 

The Brief

 

In a crowded and predictable car marketing environment, the challenge was to help cut

through the noise. Suzuki wanted to compete with it's competitors

and bring love back to the brand.


 

 

The Solution

 

ITN Productions partnered with one of the UK’s most loved brands (Ant & Dec) and their

hit show, Saturday Night Takeaway. We created content that would visually sit

somewhere between advertising and TV programming - not a typically high polished

commercial. 

 

We approached the filming days with the intent to get as much content as

possible.  We needed it to be fun, fresh and entertaining and we also wanted the online

content to be different from the TV content. We were able to reward our online viewers

with unseen content and to tease the fans with the new ads launching each Saturday

evening. We delivered 10 30 second TV commercials and 20 long form edits tailored to

social media.

.

 

We Delivered

 

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