dadasd 

Tangent

Core disciplines: Creative technology, CRM/Customer engagement, Customer experience, Digital

Centrepoint is the UK’s leading charity for homeless young people.

The charity runs hostels seven days-a-week, every week of the year - even Christmas day, underscoring its commitment to ending youth homelessness.

Prince William has been a patron of the organisation since 2005 taking over from his mother, Princess Diana.

Our sleek design allows for a smooth user experience design (UX), enabling visitors to understand that Prince William is an engaged supporter

Centrepoint launched the End Youth Homelessness (EYH) brand to give homeless young people a future. EYH is a new partnership of charities and businesses - including global law firm, Eversheds, and the fashion footwear and accessories brand, Dune London - that have joined forces to raise awareness, gather support and influence government to make a change and eradicate youth homelessness in the UK.

The brief

In response to the growing popularity and necessity for an online presence, EYH needed a new website with the intention to attract, inform and engage prospective funders and partners.

EYH approached Tangent with a brief to redesign and build a website in just six weeks. Our objective was to deliver a fully functional, responsive, content management system (CMS)-driven site that would allow the organisation to increase donations, run campaigns and drive corporate sponsorship.

After a full UX review, we designed and built the full site with a fully-flexible, open-source CMS that allows Centrepoint’s small marketing team to effectively manage content and promote ongoing campaigns.

Objective

The objective of the redesign was to increase awareness of the charity in order to find more prospective funders and partners, to feed EYH’s overall objectives:

Support for families or young people at risk of homelessness

Finding somewhere to live is the biggest short-term issue for these young people

Supporting young people into training and employment is just as important as finding them somewhere to live

The Story

80,000 people find themselves homeless every year. EYH is on a mission to stop this.

We created a user journey that enables visitors to clearly understand the charity’s narrative,  identify the 11 charities that sit underneath the brand, the high-profile partners involved and the ongoing work they do.

Functionality

The open-source CMS we delivered enables the EYH team to showcase powerful content and embed YouTube videos, such as the hard-hitting film, ‘End Youth Homelessness: The Film’ - underscoring the gravity of the challenge.

UX

The overall aim was to create a space which encompasses EYH and their mission, allowing for increased exposure and giving visitors a place to learn about who they are and what they do, helping to secure more funding and followers to drive a great cause.

Responsive design

Tangent recommended responsive design as a starting point, due to touch-screen technology and the increase in mobile and tablet devices. We believed EYH’s target audience had a high propensity to access websites and services through these mobile devices, as well as desktop computers and laptops.

Mobile first

A mobile-first information architecture allowed us to focus on the most important content, without the noise that surrounds it. This enabled us to make the website concise in its messaging and allow the content to speak for itself.

Our impact

“Tangent helped create an online identity that allowed our story to capture the hearts and minds of potential partners and funders.

The intuitive and interactive website helped increase traffic and awareness for End Youth Homelessness and what we do.”

- National Corporate Development Officer -

Call us today about your digital transformation needs.

4Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with Tangent