Experience12 were asked to create and tour an activation which appeals to families, attracts a high footfall and engagement, and encourages people to see the new Universal Pictures and Laika's latest release, Kubo and the Two Strings.
In the run up to it's release on September 9th, we toured our multi-faceted stand around the country. The stand was comprised of 3 sides, with each section presenting a different activity for children to get involved with:
Zone 1 consisted of a Japanese-themed viewing area for guests to enjoy the Kubo trailer in 3D as well as a behind the scenes video of how the stop-motion film was made.
Zone 2 challenged audiences to help Kubo escape the sister’s deadly smoke, using the touchscreen game provided to jump over rocks and slide under trees to escape.
In Zone 3 children could have their photo taken with Kubo’s iconic origami wings. Guests were then provided with a free print of their photo as a reminder of their Kubo experience.
To complement the activity, reinforce key messaging and drive further traffic to the stand, guests were also given branded Kubo balloons and activity sheets to take away with them.
To incentivise wider social sharing from guests who engaged with the activity, we encouraged guests to share their images on social media accompanied with the hashtag: #KuboTour to be automatically entered into Universal Picture's competition to win a family holiday to Universal Studios Japan.
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