Neal’s Yard Remedies first opened their doors in 1981, Covent Garden, London. From here they share their passion, knowledge and organic products to others. Neal’s Yard believe in nature, honesty and transparency, and your right to know what goes into the products you buy.
The Grid was approached to provide a new approach to their marketing content as well as a refreshed, cleaner and easier to navigate look and feel for the upcoming catalogues and product directories. While maintaining focus on their honesty and natural ingredients.
We worked closely with the creative teams at Neal's Yard Remedies to radically change the styling of their imagery. We created photography that looked contemporary, descriptive and in compositions customers buy could shop from as well as use as leading brand imagery. The catalogue took a modern editorial direction. This allowed full bleed, clear photography that embraces the beautiful iconic blue bottles, key ingredients and themed props to create eye catching visuals in a soft, confident way.
Textures and surfaces are used throughout as feature back drops to maintain the natural look. While product descriptions consistently sit with the product to allow easy shopping.
The catalogues alone saw an instant uplift in sales with the first one breaking sales records to become the brand’s best selling catalogue. There was also a huge 400% increase in press requests for the imagery, as well as an uplift in Social engagement.
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