dadasd 

Atomic

Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

THE CHALLENGE

eToro is the world’s leading social trading platform, but last year people did not know what it was. In their mind it was a platform for stocktraders and professionals. In reality eToro opens up the market, and is a place where anyone can trade, helped by the online trading community eToro has created.

THE CREATIVE SOLUTION

We launched an integrated brand campaign including TV, press, digital, outdoor and a full Waterloo station takeover. Using the tag line ‘Take the Bull by the Horns’ we wanted to show everyone how eToro empowers anyone to trade online with confidence.

THE RESULTS

  • In 4 weeks we increased traffic by 37%
  • Registrations to eToro went up by 46%
  • The average first time deposit went up by 120%

 

 

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