eToro is the world’s leading social trading platform, but last year people did not know what it was. In their mind it was a platform for stocktraders and professionals. In reality eToro opens up the market, and is a place where anyone can trade, helped by the online trading community eToro has created.
THE CREATIVE SOLUTION
We launched an integrated brand campaign including TV, press, digital, outdoor and a full Waterloo station takeover. Using the tag line ‘Take the Bull by the Horns’ we wanted to show everyone how eToro empowers anyone to trade online with confidence.
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