Core disciplines: Digital, Integrated marketing


The Smooth Styling campaign saw Nair positioned as the starting point for great party season style,
producing a content series made up of hair removal and beauty demos plus 3D fashion
stereoscopes designed to stand out against a crowded newsfeed. 



Amplified through a highly targeted, multi-platform social media plan, targeting females aged
18-34 with interests in beauty and fashion, the campaign successfully achieved its primary objective
of driving traffic to Boots. It also over delivered on our forecasts, achieving over 3 million impressions
and delivering over 12k clicks.

Alongside this, the fashion focused campaign strategy allowed us to broadcast
relevant and compelling content with Nair at its heart to raise awareness and
encourage engagement amongst a relevant and fashion-hungry audience.


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