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Core disciplines: Digital, Integrated marketing


Branded video content was a key part of driving engagement and continued interest in the campaign. We produced over 30 different videos, from "How to" make up tutorials and "Top Tips" from the Pearl Drops wedding planner along with feel good entertainment in the form of Mr & Mrs Quizzes and the dress fitting joined together to create a dynamic social community, all looking forward to their next role in the wedding planning.  

Throughout the 3 month campaign, a robust social advertising schedule to promote the new Whitening Kit was implemented. Targeting existing and new fans as well as those recently changing their status to engaged.


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