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Core disciplines: Digital

 

Transforming patient experience

myrecovery are a digital health company who specialise in aiding people who need treatment after having orthopedic surgery. We were tasked with creating an image that redefines who they are to its users and create a complete brand overhaul that had a sense of purpose.

Challenges

patient focused

Patient focused

myrecovery help you every step of the way throughout the treatment journey and we wanted the brand to reflect this.

fluidity

Fluidity

Motion is one of the key elements to myrecovery. We wanted the branding to feel energetic and full of life.

flexibility

Flexibility

Creating a brand toolkit that allowed myrecovery to adapt their look and feel to any medium, from digital to print and everything inbetween.

 

The solution

A brand solution that reflected the values and ethos of myrecovery. A brand solution that gave their audience a platform they could trust and relate to whilst going through orthopedic surgery. Changing the way healthcare is usually percieved was one of our key focuses. No more images of patients in hospital beds, we wanted an image that gave confidence throughout the recovery process.

myrecovery

 

myrecovery

 

One of the biggest focuses we wanted for myrecovery is flexibilty through application, we wanted to create a mark that breathed simplicity, paired with striking colourways to really change the way healthcare is seen. You can see in the image below, that our thinking was refined with the use of the singular line.

 

Cleanly

 

With a base idea on the page, we began to refine the mark into something that had colour and meaning. As you can see below, the core elements on the right are the back bone to the development of the logo.

myrecovery

With the main mark drawn, we came up with colours that best represented the brand, all whilst conveying a modern, contemporary look. You can see numerous variations below.

 

Cleanly

 

Cleanly

 

Cleanly

With these colourways, not only were they bright, modern and reflected healthcare, we wanted a broad range for various mediums. This ensured that there would be great flexibility when applied to whatever format. We also looked at typography to acompany the logo, Omnes was a great choice as it complimented the logo perfectly.

 

Cleanly

 

Cleanly

 

Application

After the refinement stage had been implemented, we had finalised core colourways, typographic options, a tone of voice for imagery, a master and monogram of the myrecovery logo and a set of guidelines that enabled the myrecovery team to get started.

 

Cleanly

 

Our next job was to implement these core features to their website, iOS application and various other collateral such as business cards, social engagement and presentation slideshows.

 

Cleanly

 

Since working with myrecovery, they have massed a lot of interest surrounding their digital medical technology. They have now been featured by Newsweek and give keynotes to conferences such as Wired Health.

Their brand continually grows along with the business, we also were tasked by creating a unique illustration style, which we applied to various blog articles for their website and promotional materials. The style is complimenting to the brand, it reinforces, and moves with the time, myrecovery - helping every step of the way.

 

Cleanly

Cleanly

 

 

 

"

WDP is a world-class, three-headed creative beast with a big heart, ears to the ground and keen eyes for great design. Sam, Phil and Tyrell have helped us build an awesome brand and I look forward to seeing what they’ll cook up for us next

 

"

 

Axel Sylvan,
Doctor & Founder of myrecovery

 

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