Core disciplines: Brand Activation, Experiential marketing, Sponsorship

Leaning Into Lifestyle

Mercedes-Benz Vans Pop-Up Shop


Mercedes-Benz Vans appointed TRO to deliver its first ever lifestyle retail outlet. The pop-up showcased luxury pickup, the new X-Class, in addition to a Vito and a Marco Polo campervan.

The store features interactive touch screens, enabling customers to find their ideal Mercedes-Benz van, a virtual reality surfing simulator and a lifestyle merchandise display to browse. Plus, kids were kept entertained with a children’s activity area and goodie bag competitions.


84k visitors



278 test drives booked


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