Working with Curlformers since January 2016, we were tasked with improving their share of voice and presence on social within the US market, by celebrating all things curly.
We focused on an audience we knew would love Curlformers – US cheerleading teams – and during their busiest time, March Madness, used social listening and targeting to speak to them about our product.
Alongside this, we launched a competition on Facebook and Twitter where we encouraged fans to post an image of their curls using our hashtag #CurlformersCheer. Throughout March Madness we created a montage of the photographs to share with the wider Curlformers community.
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