dadasd 

Amplify

Core disciplines: Brand Activation, Events, Experiential marketing, Integrated marketing

The most viewed agency in 2016

Google - #DemoDay 

Amplify + Google provide a springboard for Europe's hottest startups...

Challenge

Google for Entrepreneurs’ Demo Day brings together a diverse group of startups from around the world to showcase their technology in front of top investors and mentors.

London’s Demo Day was the first held outside of Silicon Valley, and Amplify were challenged to make this debut event one to remember.

Insight

Demo Day is an international stage for founders. Google has significant convening power, offering unique value to the founders and investors by bringing them all together in one place, under a brand recognised across the globe.

Strategy

Using Google’s world-renowned brand as a platform, Amplify created a space in which the finalists were elevated in front of a global audience of experts. 

Solution

#DemoDay

To open up Demo Day to a wider audience, a huge mural was created on the front of the Great Eastern Bear in Shoreditch, encouraging people to watch the live stream.

Amplify created an event space with bespoke set pieces and stage settings produced for each of the 10 startups to showcase their propositions. To ensure those watching remotely were included in the event, bespoke Twitter walls kept the conversation open. They featured alongside talks from Google staff, including a keynote from Matt Brittin, Google’s President of EMEA Business & Operations.

Amplify managed all operational and technical elements of the event as well organising and managing three days of after-hours events for attendees, including three lunches and a drinks and canapé event for 120 people.

Results

Over 150 attendees spanning investors, key opinion formers and Google employees

83k views on the live stream

1,307 social mentions

Additional 500K people engaged through the art mural

Event trended on Twitter in London

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 

Users who viewed this page also looked at:

Interact with Amplify