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Amplify

Core disciplines: Brand Activation, Events, Experiential marketing, Integrated marketing

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Lavazza | Drinkable Selfies

Amplify + Lavazza give those waiting at Wimbledon a much-needed boost...

Challenge

Amplify were challenged to engage coffee lovers and put a twist on the tradition of serving Lavazza at the Wimbledon queue.

Insight

The Wimbledon queue is a cultural institution in itself. 

Known for its long waits and lively atmosphere, Lavazza knew that patient queuegoers deserved something special for enduring hours of standing. It was also the perfect opportunity to encourage tennis fans to spend time engaging with the brand.

Strategy

Take a quintessentially British quirk, queuing, to a creative new level, delivering an experience that translated both on the ground and as shareable social media content.

Solution

Lavazza Coffee Ripples

Capitalising on the Wimbledon queue to engage with coffee lovers across the event, Amplify managed a collaboration between Lavazza, and the innovators behind ‘The Ripple Maker’, a breakthrough technology that prints detailed photographs or written-messages straight onto the foam of cappuccinos and lattes.

We invited the hordes of tennis fans facing the lengthy Wimbledon queues to visit the Lavazza stand for a complimentary coffee, with the added surprise of having their selfies printed onto their drink. Turning their favourite coffee into a memorable and original experience, whilst driving social engagement and achieving high sampling numbers. 

The cherry on top of the foam? We even managed to get frothy snaps of Lavazza ambassadors Toni Nadal, Judy Murray and Carlos Moyá as a dusting of extra star power.

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