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HeyHuman

Core disciplines: Branded content, Experiential marketing, Integrated marketing, Social

 

KEY BEHAVIOUR

Get Habitual Space Seekers to play June’s Journey
o give them a little lift each day.



KEY BARRIER & COMPARISON

Key Barrier: To play – time, perceived cost, social approval.

Key Comparison: Soap opera-style stories – removed from
real life, frothy fun with a guaranteed emotional high.

 

THE CREATIVE IDEA

Have you heard about June?

We’re taken on a journey into a 1920s murder mystery, set all over the world.
But we’re not giving much away. We see snippets of places June has been –
a hotel door closing, a ticket with her name on it, a scarf blowing
in the wind. 
Somehow, we’ve always just missed her. Who is June
and what’s her story?

Have you heard about June?

 

THE RESULTS

This campaign has just gone live,
watch this space for results.

 

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