Core disciplines: Advertising/Creative



Business challenge: Stop people from ‘entertainment multitasking’ and make them rediscover the unique power of the big screen.

Audience: For millions of people to whom moments of pure immersive entertainment are increasingly rare. Idea Big Screen Entertainment.

Output: Strategic brand guidelines. Visual identity overhaul. 102 second Sizzle cinema ad. National advertising campaigns. Product and local campaigns.

Results: Exclusive big screen content from world-class partners Now perceived to completely out-strip the competition on delivering the best seat, screen and sound in the business

You probably aren’t aware: The sound design on Sizzle film is so good that Dolby use it in their Soho studio to demonstrate the capability of the Dolby Atmos system.


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