Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing




VMLY&R gave an astronaut from the 70’s the chance to go into space. As part of the campaign Samsung’s #DoWhatYouCan’t many more people can experience what is like to go into space. In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora.

A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.


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