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BD Network

Core disciplines: Experiential marketing, Integrated marketing, Shopper Marketing

 

OWNING THE MOST MAGICAL TIME OF DAY

Creating a movement with Corona at the heart of the experience.

 

 

BRIEF

Corona wanted to remind people of the significance of the sunset moment; a transformational time that signals a change of energy. Following the previous year’s success, we were to take the Corona SunSet Series and make it even bigger for 2016.

 

 

IDEA

We created a calendar of activity that took our SunSet celebrations to festivals, rooftop bars, terraces, the on-trade, exclusive office parties and, of course, to the beach. With a sunset ritual at each event, we created the perfect environment to enjoy Corona with specially designed bars, furniture, Corona-based cocktails and soundtracks. Visitors could also enjoy face-painting, Corona Cubo Buckets and freshly cooked Mexican Food.

Our live sessions featured entertainment from headlining acts including Bakermat, Norman Jay, Crazy P and Alfredo. MixMag DJs and acoustic acts also made an appearance at our exclusive office party.

The activity culminated in one big beach party on Parrenporth beach in Cornwall. Big-name DJs, acoustic acts and local talent, plus a massive afterparty, signified the end of the best summer ever.

 

 

 

RESULTS

Our Sunset Sessions transformed the festival experience.

 

 

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