dadasd 

Stack

Core disciplines: CRM/Customer engagement, Digital, Integrated marketing

 

LDF

THE FLIPSIDE

CHALLENGE

Small business owners hate the idea of applying to banks for business loans. The bureaucracy involved makes the entire process soul destroying and time consuming to the point they’d just rather not apply. We wanted to show them that there was another way.

 

ANSWER

LDF do things differently – they’ve eliminated bureaucracy from their own business so they can pass that on to their customers. Welcome to the flipside – where we’ve flipped the hassle of applying for loan, into a vibrant, positive opportunity for your business. The campaign covered all touch points of the prospect journey from banner ads, search, social, web, data collection to a CRM nurture programme.

 

IMPACT

The results were overwhelming: delivering more sales with a higher margin in two months, than had been achieved in the previous six months, and at double the conversion rate of previous LDF campaigns. An ROI of 34:1

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