Bright Blue Day

Core disciplines: Branded content, CRM/Customer engagement, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017



Aruba 360 Secure Fabric
and Digital Workplace




Aruba has a well-established and well-deserved reputation as a leading network vendor but they are so much more than that.

It’s this fame as a builder of world class networks that gets in the way of letting people know about their new 360 secure fabric, (which is probably the best AI driven network security in the world) and their products that make the workplace of the future a reality.

Aruba asked how we might work together to solve these two distinct problems.



It seemed to us that for 360 security and the future digital workplace, global creative campaigns were needed that would talk about security and digital workplace in a new and compelling way.

This would differentiate Aruba from competitors and tell the Aruba security and workplace stories. This in turn would unify messaging, tone of voice and look for all security and workplace comms globally.





To achieve what we set out to do we used our ‘Fast and Clean’ approach.

We like to keep things real and this ensures every dollar Aruba spent with us went into delivering meaningful output and not endless overwrought agency documentation.

Fast and clean meant that Aruba was engaged in our thinking and development direction from day one, rather than waiting for ‘ta da’ moments.

These weekly sprints meant we arrived at an answer that everyone was happy with, very quickly.



Both campaigns here have been adopted globally by Aruba.


“Thank you so much for all you’ve done, You’ve made a potentially painful process very easy with all the great ideas”

Joseph Marzulla, Hewlett Packard Enterprise



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