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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

The Challenge

Re-engage a millennial audience with mainstream cider by activating

Strongbow’s “Let’s Own It” proposition across packs and into the wider

festival space.

 

Our Insight

Hanging around the fringes of the action isn’t an option. For our audience,

it’s go big or go home. They want to be the guy’s in the limelight right at

the centre of the buzz!

 

Our Idea

Strongbow will be the brand to signal the start of an unforgettable experience

with mates. We offered music fans the chance to win an “Epic Festival Entrance”

worth up to £10K at some of the UK’s best festivals with every pack of Strongbow.

Creative_Brief_Strongbow_Epic_Entrance_Final from World of Initials on Vimeo.
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