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FCB Inferno

Core disciplines: Advertising/Creative, Digital, Integrated marketing, Social

Key people

Frazer Gibney
Frazer Gibney
Chairman & CEO

Frazer had over 15 years experience within top London agencies such as IMP, BBH and CDP before founding Inferno.

Frazer leads the strategic development of the agency as a business and a brand, ultimately responsible for the agency’s bottom line, whilst simultaneously retaining deep client involvement. He is the global lead on some of the agency’s largest clients including Sky and BMW.

Tim Doust
Tim Doust
Founding Partner

Tim was one of Inferno’s founders (now FCB Inferno) and has 25 years of advertising and marketing experience, on both the client and agency side.

Tim’s main responsibility is New Business and Client Development. Tim also believes in a personal approach in the agency – if he’s not out with a client or a prospective client for lunch, he will usually be dining with a member of staff.

Owen Lee
Owen Lee
Chief Creative Officer

Owen was a founding member of St.Lukes and has worked at HHCL and Partners when it was awarded Campaign Agency of the Decade in 1999.

In the same year, he set up his own agency, Farm Communications, which became a Top 50 UK agency, with clients including the UK Government, Daimler-Chrysler, and Nestlé.

He moved Farm into Inferno in 2012 where he is now joint Chief Creative Officer.

Al Young
Al Young
Chief Creative Officer

Al is responsible for some of the most memorable campaigns in advertising history, including Tango, Pot Noodle, Martini and ITV.

His career has seen him win some of the most prestigious awards in the industry; such as three D&AD pencils, a US One Show Gold, Cannes, British Television Advertising and Creative Circle.  He has also been part of the TV Judging Panel at Cannes.

Sharon Jiggins
Sharon Jiggins
Managing Director

Sharon juggles agency management with running client accounts.Being hands-on means she can see up close how the agency is meeting client requirements.

Having worked at Grey and Lowe as part of their Integrated Divisions, Sharon is well versed in the challenges of delivering multi-channel campaigns involving multiple stakeholders. At FCB Inferno she leads a number of international and Government accounts including Sport England’s This Girl Can.

Vicki Holgate
Vicki Holgate
Chief Strategy Officer

As Head of Strategy, Vicki has been instrumental in a number of high profile behaviour change campaigns, including This Girl Can which has picked up over 30 awards. 

Vicki has won a number of industry planning awards. Her planning experience spans multiple channels – ATL, direct, retail, digital. She has worked across many diverse industries – FMCG, retail, automotive, healthcare, financial services, technology and Government.

Chris Baker
Chris Baker
Head of Strategy

Chris has worked across a wide range of the agency’s accounts including Sky, NIVEA, Microsoft, Money Advice Service, Barnardo’s and NCTL. He has also recently launched a coffee brand in partnership with The Big Issue to tackle homelessness and Project Literacy, a global campaign in partnership with Pearson.

He brings with him a deep expertise in brand strategy and has developed a number of behavioural change campaigns during his career.

Ben Jaffe
Ben Jaffe
Head of Stategy

At FCB Inferno, Ben leads the strategy on BMW and Grant’s Whisky and has lots of experience on booze clients from SAB Miller brands and Hoegaarden to Olmeca Tequila and ArArAt brandy.

His approach to communications is much like his cookery and mixes creative, strategic and media thinking. Underpinning this is Ben’s belief that storytelling and entertainment are the way to consumer’s hearts.

Carter Murray
Carter Murray
Worldwide CEO

An impassioned champion for his clients’ businesses, his teams and their work, Worldwide CEO Carter Murray took the helm of FCB in September 2013. Charged with setting FCB’s strategic direction and operational excellence, Murray is committed to over delivering for the brands FCB stewards.

Susan Credle
Susan Credle
Global Chief Creative Officer

Susan is one of the industry’s leading creatives and an important voice representing women. She is the creative brilliance responsible for making the iconic M&M’S “human” and for the legendary Allstate’s “Mayhem” campaign.

As Global Chief Creative Officer at FCB, Susan furthers Carter Murray’s ambition to burnish the agency’s creative product and reputation. 

Fred Levron
Fred Levron
Global Creative Partner

Fred is renowned for turning every agency he has led creatively into an award-winning powerhouse. As a Worldwide Creative Partner he is teaming up with Susan Credle former Global CCO to make the FCB network one of the most creative network in the industry. His role is quite unique, depending the needs within the FCB 100+ offices around the world he will fly and spend 1, 2, 3 weeks partnering with local CCO and teams to creatively solve a business problem, execute global platform, elevate the creative output.

Nigel Jones
Nigel Jones
Group Global Chief Strategy Officer

Nigel Jones, FCB’s global chief strategy officer, is a pioneer in the modern art of communications planning. His 30-year career has been punctuated with awards for creativity and efficacy for the brands he has worked on, as well as growth and renewed direction for the clients and agencies he has helped steward.

Erika Darmstaedter
Erika Darmstaedter
Chief Client Officer

A brand savant renowned for solving business problems, Erika is relentless in pursuit of creating initiatives that boost bottom lines. Chief client officer since September 2015, Erika also leads FCB’s Beiersdorf business globally, a position she’s held since joining FCB in 2011. Under her leadership, Beiersdorf won 15 Cannes Lions in the past two years. 

 

Sebastien  Desclée
Sebastien  Desclée
President FCB International

A highly entrepreneurial executive with a history of outstanding creative and business success, Sebastien Desclée is president, FCB International, overseeing clusters of markets throughout Europe, the Middle East, Asia-Pacific and Latin America. 

Kris Hoet
Kris Hoet
Global Innovation Lead

Kris has a broad experience on both the client and agency side and brings a unique perspective to his work at the crossover of creativity and technology. Currently Kris is heading up the innovation initiatives at Happiness, an agency he co-founded, and a role he fulfills for the global FCB network to which Happiness belongs. 

Tom Theys
Tom Theys
EVP Global Strategy

With a career spanning two decades, Tom started out working client side for brands such as Canal Plus and MTV before joining Duval Guillaume Brussels as a Strategic Planner. There he became Head of Strategy, leading a multi-disciplinary communications planning department, providing insights for campaigns that won seven Effies, over 50 CCB Awards and 15 Cannes Lions. For FCB. Tom helps the network’s top clients unlock business solutions that drive behaviour change.


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