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Seen Presents

Core disciplines: Events, Experiential marketing

Thought pieces

May 9th 2017

Seen This Issue 4

In this issue, we consider how digital brands are activating in physical spaces and why audiences still need to feel connected to brands in order to build advocacy. We ask why experiences are now even more important for how a brand interacts with its audience and why brands think physical spaces are important for them.

Amy Thomson, February 8th 2017

The Human Touch

The Human Touch draws on insights from architecture, neuroscience, psychology, semiotics, anthropology and service design in the hope that it will encourage brand owners to see what the event industry does in a new, more strategic light.

January 1st 2017

Seen This Issue 3

In this issue we introduce Seen Connects, the newest member of the Seen Collective, who believe that influencers should be treated as an extension of your brand team. This issue features all things social and influencers, providing industry insights as well as what we have been up to in the last 3 months.

June 1st 2016

Seen This Issue 2

In this issue we consider how brands can use consumer data and information to create meaningful engagements, new products and new ways of measuring the value of experience.

March 1st 2016

Seen This Issue 1

In this issue we examine the use of science in the understanding of live event spaces. Also, we look at how cognitive technologies can potentially enhance consumer engagement and experience.

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