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Atomic

Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Thought pieces

Dave Henderson, March 29th 2017

Short but sweet

It is tough writing an idea that fits into 30 seconds, as every advertising copywriter will tell you. But in this industry there is a darkened alley that is an even tougher, more forbidding test of the creative arts. Welcome to the world of the TV sponsorship "ident".

Becky Tanner-Rolf, March 29th 2017

Can Robots Crash the Creative Party?

Jon Goulding joins the panel 'Can Robots Crash the Creative Party?' at Advertising Week Europe to discuss the use of AI in creative agencies.

Dave Henderson, March 6th 2017

Bang goes the Brief: Why it's time to ditch the dead trees

The paper brief was an invaluable document but it's time has come - there's a better way to do things, writes Atomic's creative partner Dave Henderson.

Richard Hill, December 6th 2016

Realism or fantasy – what is more emotive in advertising?

Two equally good but opposing strategies in advertising. In the lead up to 2017 which is becoming the more desired strategy for brands? As seen in the Huffington Post.

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