Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Thought pieces

Dave Henderson, March 6th 2017

Bang goes the Brief: Why it's time to ditch the dead trees

The paper brief was an invaluable document but it's time has come - there's a better way to do things, writes Atomic's creative partner Dave Henderson.

Richard Hill, December 6th 2016

Realism or fantasy – what is more emotive in advertising?

Two equally good but opposing strategies in advertising. In the lead up to 2017 which is becoming the more desired strategy for brands? As seen in the Huffington Post.

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