By Croud
In a crowded space with global competitors already well established in the market, Croud were tasked with generating awareness and intent, across key target audiences to showcase the best of British content.
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Developing a communications plan to amplify the launch of Taylor's 2023/2024 “Port Season”
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Startup Luna Daily is on a mission to smash the barriers between fem care and body care. In a culture of miseducation, mass health problems, and vulva shame, we needed to get the world comfortable with the word ‘vulva’ and increase brand awareness of Luna in a disruptive way.
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By 72andSunny
Work looks and feel different all over the world but one thing is true everywhere: people are looking for - and deserve - better work. Benea…
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eBay's Head of Handbags, Emma Hamilton, featured in Stylist, leading the pre-loved bags conversation. eBay emerged as the go-to platform for…
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We secured Ideal Home coverage for Roberts Radio Revival Petite 2 launch. Highlighting Roberts' dominance as top-selling radio brand. Covera…
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Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Download our latest report on the future of the pitch
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Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.
Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.
More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.
The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.
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