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McCann Manchester

Core disciplines: Advertising/Creative, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2016

Output:

100%
Video production3%
Digital24%
CRM/Customer engagement2%
Creative production2%
Branding / design2%
Branded content2%
Brand strategy5%
Innovation/NPD/Service Design2%
Television production3%
Social2%
Search2%
Research2%
Public relations (PR)2%
Media planning & buying4%
Integrated marketing20%
Advertising/Creative23%

Key facts:

Ownership:

IPG

Number of staff:

301-400

Established:

February 1986

Turnover:

Not disclosed


Agency diversity:Based on terminology used in the IPA diversity survey 2016

Gender:

Male Female
Executive Management
50%
50%
Heads of Department
58%
42%
All Employees
51%
49%

Ethnicity:

White BAME
Executive Management
88%
12%
Heads of Department
76%
24%
All Employees
73%
27%

Ethos:


We’re McCann Manchester and we like to think we’re a bit different.

We’re a top 20 UK integrated agency, but we’re not in London. There’s 370 of us based on a campus in the Cheshire countryside where we deliver the full spectrum of marketing services with a particular focus on digital excellence.

Our people are results focused, perpetually curious, challenge convention and above all are humble, practical and smart. We build long-term and mutually beneficial relationships with our clients.

We work nationally and internationally across numerous sectors including consumer healthcare, FMCG, pharmaceutical, retail, travel and B2B.

Ambition:

We help our clients’ brands play a meaningful role in people’s lives.

If you’re meaningful, you’re relevant. And if you’re relevant and part of a consumer’s life, you’re more likely to build long term loyalty and advocacy.

Showreel:


Office locations:

London
Manchester

Capabilities:

  • Advertising
  • Research and Insight
  • Strategy and Planning
  • NPD and Innovation
  • Creative Services
  • Digital Strategy, Development and Build
  • Relationship Marketing
  • PR
  • Social Media
  • Healthcare Marketing
  • Media Planning and Buying
  • SEO and PPC
  • Database Management and Analysis
  • Brand Development
  • Mobile Development
  • CRM and eCRM
  • Animation CGI

Recent awards:

British Arrows Awards
2014 Sliver Arrow For Aldi Champagne, Best 20' TV Commercial British Arrows Awards
British Arrows Awards
2014 Silver Arrow for Aldi Champagne, Best Alcoholic Drinks Category British Arrows Awards
British Arrows Awards
2012 Bronze Arrow for Aldi Low Fat Cereals British Arrows Awards
British Arrows Awards
2012 Gold Arrows for Aldi: Best UK TV Series, Best 20 Second Commercial, Non-Alcoholic Beverages and Wate British Arrows Awards
Creative Circle awards
2012 2 Silvers for Best Commercial under 30 seconds and Best Casting Creative Circle awards
Creative Circle awards
2012 Gold Award for Aldi Best Campaign Creative Circle awards
The Drum Marketing Awards
2012 Chairman’s Award for Best Campaign for Aldi The Drum Marketing Awards
The Grocer Marketing Advertising & PR Awards
2012 Aldi – TV & Cinema Campaign The Grocer Marketing Advertising & PR Awards
IPA Effectiveness Awards
2012 Gold for Aldi ‘Like Brands’ Campaign IPA Effectiveness Awards
CIPR
2012 Some Comms Awards - Best Large Social Media Agency CIPR
Marketing Week Engage Awards
2012 Marketing Week Engage Awards - Aldi Advertising, Gong Marketing Week Engage Awards
The Drum Marketing Awards
2012 Aldi 'Like Brands' Campaign - Best Advertising Strategy The Drum Marketing Awards
Epica International Advertising Awards
2011 Gold – Retail Services for Aldi 'Like Brands' Campaign Epica International Advertising Awards
Campaign Big Awards
2011 Silver Trophy for Campaign Big Awards - Aldi Campaign Big Awards
The Grocer Marketing Advertising & PR Awards
2011 Aldi ‘Like Brands’ TV and Cinema category The Grocer Marketing Advertising & PR Awards
Campaign Big Awards
2011 Best TV Campaign - Aldi 'Like Brands' campaign in Household, Grocery & Soft Drinks Category Campaign Big Awards
British Arrows Awards
2011 Aldi Tea Commercial British Arrows Awards
B2B Marketing Awards
2011 Best Brand Campaign - Lafarge Cement B2B Marketing Awards

Trade association memberships:

British Design & Art Direction (D&AD)
Chartered Institute of Marketing (CIM)
Chartered Institute of Public Relations (CIPR)
Direct Marketing Association UK  (DMA)
Institute of Direct Marketing (IDM)
Institute of Practitioners in Advertising (IPA)
NABS

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