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Agency information

Disciplines
Advertising
Integrated marketing
Ownership
Independent
No. of staff
26-50
Established
1995

About us

We are a creative advertising agency set up in 1995 to create beautiful ideas for commercial clients. Whilst our ideas are based on strategic insight and focused on delivering against the business needs of our clients, we are passionate about crafting the solution and pride ourselves on creating outstanding quality work through multiple channels.

We are a 40 strong team of artists, planners, strategists, creatives, writers, developers, account teams and many more who are passionate about their work and love collaborating on projects.

Our integrated production teams include digital and creative studios and our TV department includes full edit, production and motion GFX teams for the commercial, film, broadcast and digital world.

Sector experience

Alcoholic Drinks
Retail
Fashion
Sports/Leisure
Luxury Goods
Telecomms

Services provided

Advertising

Brand strategy

Brand communications

Business strategy

Digital

Retail

Sponsorship activation


Key people

Ryan Newey
Ryan Newey
Founding Partner

Ryan founded Fold7 with Simon in 1995. Developing brands such as Ted Baker, Boxfresh and Firetrap provided extensive exposure to retail and youth, leading to long-term relationships with brands such as Orange, Nokia, and Cat Footwear. From these campaigns, Ryan grew the Fold7 client portfolio and team capabilities and today, as Creative Director, leads integrated campaigns for global brands such as Nike and Carlsberg.

Simon Packer
Simon Packer
Founding Partner

Founding Partner, Simon is the driving force behind Fold7 Digital. He heads up the UK team of experts that design and build online spaces and conceive, create and deliver complex online marketing campaigns and social media strategies to drive traffic and conversions. With a strong heritage in graphic design Simon, supported by his team of UX and IA experts, is creative lead on the design and usability of client web spaces. He also overseas the Fold7 Digital team in Vietnam.

Harry Sheward
Harry Sheward
Partner

Harry has worked in marketing and communications for over 15 years and joined Fold7 from 2020 Agency in 2012.  He is leading the agency’s next stage of growth, helping win new business and grow the current portfolio of clients. 

He brings a wealth of integrated experiences, having worked both above, below and through the line for a variety of blue chip brands including Sky, Air France, Orange, Nestle, United Biscuits & The British Heart Foundation.

Sam Balderstone
Sam Balderstone
Partner

Sam joined Fold7 in 2007 and heads up the Moving Pictures team. Having previously worked in the music industry, notably for Sony Music for over 7 years, he has extensive experience in this sector and has helped establish Fold7ís reputation for producing TVCís that set the benchmark in Music TV advertising.

Sam oversees the in-house editing and production teams who produce projects for the commercial, film, broadcast and digital world for clients including Ministry of Sound, Universal Music, Sony BMG, Carlsberg, ITV and Disney.

Charles Denton
Charles Denton
Chairman

Charles joined Fold7 as Chairman in 2009. Previously the CEO and Deputy Chairman of Molton Brown, he has extensive global brand strategy experience, notably within the luxury beauty and retail sectors.

With his other hat on, Charles is also the Chairman of Great Ormond Street Hospital Children’s Charity, where he is responsible for driving fundraising initiatives to support the hospitals vital work.

Kelly Wright
Kelly Wright
Partner

Kelly joined Fold7 in 2010 and is focused on senior client advising and building talent and capability across the agency. Formerly Managing Director of iris Amsterdam and an iris Worldwide partner, she led clients such as Sony Ericsson, Heineken and Google across digital, strategy, ATL, retail, partnerships and sponsorships.
 
Over the course of 12 years in integrated communications, working across the media, technology, music and sponsorship spectrum, Kelly has contributed to numerous international and national campaigns.


Trade association memberships

Institute of Practitioners in Advertising (IPA)