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MC&C Media

Core disciplines: Digital, Media planning & buying

Tweet : Today about 6 hours ago
Catch our Programmatic Director, Olumide Gomes, in @Digiday discussing eBay's new server-side ad tech and the implications of how eBay could join platforms such as Amazon in becoming more than just a media owner through its search data insight - https://t.co/rhLbA53LaZ https://t.co/Dy0ebMyPS2
Tweet : Nov 13th 2018 16:27
Iceland's ad was never 'banned' - but the publicity is no bad thing' - Our Chief Strategy Officer, Genevieve Tompkins, writes in @TheDrum about the debate concerning TV advertising and @Greenpeace 's Rang-Tan - https://t.co/2PyXZ6hT5C https://t.co/UH4pHpNNpr
Tweet : Nov 12th 2018 16:21
RT @CityAM: Iceland's Christmas ad banned for being 'too political' https://t.co/dNqFTCNF4V https://t.co/cZkyAaGZlC
Tweet : Nov 12th 2018 16:18
RT @IABUK: Have you seen our shiny voice hub? Head to https://t.co/j75pTeJcGG for some useful advice on how to use voice technology. Thanks
Tweet : Nov 8th 2018 17:28
We're excited to be supporting our partner creative agency Wax/On as they host Ep 1 of their Glass Half Full talk series. Tonight's panel includes Wax/On's @bhoops2nd with Tanja from @AnothProd @jdurdenbtb & @MimiTurner01, talking gender politics and advertising. #advertising https://t.co/WSBCRjGYUE
Tweet : Nov 1st 2018 12:58
Whodunnit?! Don't have a cluedo! Big thanks to the @Telegraph for a spooktacular night yesterday #SquadGhouls https://t.co/DleMQ7RwBE
Tweet : Oct 31st 2018 16:15
RT @marshandparsons: Matching people and property in London for over 160 Halloweens. https://t.co/Lm7f0YXQVj
Tweet : Oct 31st 2018 14:49
Here with you humpday reading, it's Nick Graham's latest MC&C Thinks, this time looking at restoring brand, performance and other overused labels - https://t.co/cWr88UQRZE #brand #labels #LANGUAGE https://t.co/rmcJRXvYXJ
Tweet : Oct 31st 2018 12:52
Trick or treat? Definitely treats all round, and especially for the puppies this #Halloween as today we found out our campaign for @guidedogs produced by @4Cinsights is shortlisted in the @shortyawards - well done team and fingers crossed! https://t.co/JmOVjT01rV https://t.co/WIO5K15nLl
Tweet : Oct 30th 2018 09:36
MC&C's Ben Foster saying it like it is in this piece from @Campaignmag https://t.co/lutgx6rTMi https://t.co/MdBiHV6WON
Tweet : Oct 25th 2018 15:53
The good news just keeps on coming, as today we announce the appointment of Genevieve Tompkins to CSO and Rob Watt to Managing Partner! Congratulations to both, and here's to even more exciting times ahead - @Campaignmag https://t.co/jhHqyJawMd https://t.co/KH99jz5ehJ
Tweet : Oct 19th 2018 15:16
Some great news to share on this Friday afternoon - please welcome @Doddle as both MC&C's and Wax/On's new client! We're so excited to be working on this account, check out our mention in @Campaignmag - https://t.co/c5zXKkxazY https://t.co/00rewCytz5
Tweet : Oct 18th 2018 10:36
And that’s it folks! A very big thank you to Alex @FletchersLegal and Mark @MLindsayUK for a truly insightful and fascinating start to the day #thoughtsforthursday https://t.co/fSD0nVsjjz
Tweet : Oct 18th 2018 10:34
“Geodempgraphics are the most important part of your machine learning model, as it tells you everything you need to know about a persons behaviour...” Jeremy Horne, MC&C #MachineLearning https://t.co/wUqcnP3OLO
Tweet : Oct 18th 2018 10:23
“You can use #StatisticalAnalysis to pull influencer data from social media platforms to analyse distributions in data. You can use #MachineLearning if you have a wealth of past data to start training models to analyse new sets of influencers to work with” Jeremy Horne https://t.co/jgG1lLkvv2
Tweet : Oct 18th 2018 10:21
‘Trust comes on foot and it leaves on horseback - one disgruntled customer can cause massive ripples’ - Alex Hatchman, @FletchersLegal #lookafteryourcustomers
Tweet : Oct 18th 2018 10:17
Question time with Alex, Jeremy and Mark! ‘Know your strengths and when you need to get the experts in, it’ll really benefit you in the long run’ https://t.co/7djI1jhPxf
Tweet : Oct 18th 2018 10:14
‘Insight can play a role across the whole marketing funnel - Mosaic can help with brand marketing, targeting individuals in the right space, TV advertising, right the way through to online. It becomes a common currency across channels and devices’ @MLindsayUK @Experian #Marketing https://t.co/u6HW9V4gtr
Tweet : Oct 18th 2018 10:06
‘There is a resurgence in the use of segmentation like Mosaic currently. This information helps us rank different groups without collecting data from individuals directly, which we can then input into our machine learning and peovide additional insight’ @MLindsayUK #mosaic https://t.co/RiVMJCL0PR
Tweet : Oct 18th 2018 10:01
“No data set can tell the whole story. Data is a science and an art.. we need to have the right skills to interpret a data set to get the most out of it” @MLindsayUK @Experian #MachineLearning #CustomerSegmentation
Tweet : Oct 18th 2018 09:59
‘Segmentation can be used consistently, applied across the whole business. One of its advantages is that it can’t be linked back to personal data’ #GDPR @Experian
Tweet : Oct 18th 2018 09:55
Mark Lindsay, Head of Sales for @Experian talks us through the latest marketing insights: 47% of marketing professionals have found the data they have isn’t accurate enough for personalisation #statoftheday - ‘understanding data is both a science and an art’ https://t.co/An175ButDW
Tweet : Oct 18th 2018 09:47
Advice from the top! ‘Simple automation - get rid of the small stuff. Look at the whole toolset available to you and use each element appropriately - some businesses are waiting for the golden bullet of AI, but there’s so much else you can do asides from that’ @FletchersLegal https://t.co/O5F3i4OxZ6
Tweet : Oct 18th 2018 09:42
‘You need to face into it - we created a dedicated cyber team, which in our industry is almost unheard of for a medium sized law firm’ Alex Hatchman, @FletchersLegal #CyberSecurity
Tweet : Oct 18th 2018 09:34
Alex Hatchman, COO for @FletchersLegal is taking us on their data-driven journey - ‘data is the universal truth, it enables everyone to get on the same page and remove preconceived bias’ https://t.co/S5UrjfZAkb
Tweet : Oct 18th 2018 09:29
‘Machine learning is really good at ignoring variables that aren’t needed - feed it everything you can and trust it to do it’s work’ #bustingmyths https://t.co/wcjk0ZT6ro
Tweet : Oct 18th 2018 09:20
‘Data is the complex part, the model analysing it needs to be simple - the simpler the better’ #MachineLearning https://t.co/pA7fofrTFP
Tweet : Oct 18th 2018 09:06
Kicking off our Muse Seminar this morning in the beautiful @StBarnabasHouse with our Head of Analytics Jeremy Horne - stay tuned for insights into unlocking high value customers through the power of #MachineLearning https://t.co/34SwoWQ15K
Tweet : Oct 16th 2018 11:40
RT @TMLewin: Are you ready for our next #comp? To #win one of 5 pairs of tickets to @WaspsRugby v @bathrugby this Saturday, 20 October, sim
Tweet : Oct 16th 2018 11:40
Such an important message from @MayorofLondon for #RestartAHeartDay How many of us would know what to do if someone suffered a cardiac arrest? @TheBHF https://t.co/4UZJM2whbd
News : May 25th 2018 by Hazel Stockton
MC&C have been appointed the media planning and buying account for leading animal healthcare provider CEVA following a competitive pitch.
News : Mar 21st 2018 by Hazel Stockton
MC&C has accepted a £6.6m private equity investment from Key Capital Partners (KCP) to launch a global performance media network.
News : Feb 12th 2018 by Hazel Stockton
Suite of senior specialists appointed to develop and expand MC&C offering across Adtech, Search, AV and digital strategy
News : Jan 18th 2018 by Hazel Stockton
Nicola Shepered Bush, Emily Underhill and Ali Sargeant join as senior hires driving excellence in client service, new business and People.

Job Medic - #happylast
Job Medic
(Job Medic)
#happylast
Media planning & buying
We planned OOH formats in proximity to London hospitals to drive awareness of the Job Medic website
May 16th 2018 10:46:38
Marsh & Parsons - Chiswick branch opening
Marsh & Parsons
(Marsh & Parsons )
Chiswick branch opening
Media planning & buying
Owning Turnham Green station and dial up OOH presence to support the opening of the Chiswick branch
May 16th 2018 10:21:11
Marsh & Parsons - Marsh & Parsons 2018
Marsh & Parsons
(Marsh & Parsons)
Marsh & Parsons 2018
Media planning & buying
Using outdoor reach to amplify Marsh & Parsons presence alongside press
Mar 23rd 2018 10:53:42
David Lloyd - David Lloyd dynamic social
David Lloyd
(David Lloyd)
David Lloyd dynamic social
Digital, Media planning & buying
Reaching audiences through social optimisation, tailored content and dynamic vertical video.
Mar 21st 2018 15:35:15
British Heart Foundation - Individual Giving
British Heart Foundation
(British Heart Foundation)
Individual Giving
Digital, Media planning & buying
Testing multiple audiences, creative and donation mechanisms on social to drive regular givers.
Mar 21st 2018 12:55:14

Case studies


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