The School of Life

Core disciplines: Brand strategy, Branded content, Corporate communications


Tweet : Mar 19th 2018 15:01
We shouldn’t just focus on succeeding, we should learn the art of failing well; of handling our flaws with dignity:
Tweet : Mar 19th 2018 09:30
The True Cause of Dread and Anxiety: "When panic descends, we should try to reassure ourselves not with logical arguments about the grounds for hope but by wondering what a person who didn’t loathe themselves might be thinking now." Read more:
Tweet : Mar 18th 2018 11:30
"Human speech is like a cracked kettle on which we tap crude rhythms for bears to dance to, while we long to make music that will melt the stars." - Gustave Flaubert
Tweet : Mar 18th 2018 10:30
Many thoughts, fears and desires that we might assume to be uniquely and disconcertingly strange - and that make us feel painfully ashamed - are in fact completely average. We've designed this set of cards as a tool of self-assessment and reassurance:
Tweet : Mar 18th 2018 09:30
How to Be Open-Minded: "The open-minded are unafraid of what is inside the human soul. They understand that most of what we fantasise about will never be played out in reality & therefore doesn’t pose a threat to ourselves or the social order" Read more:
Tweet : Mar 17th 2018 11:00
We lose sight of the value of a lot in our own lives once advertising skews our priorities in life. Find out more about the subject this April:
Tweet : Mar 17th 2018 09:30
How Knowledge of Difficulties Lends Confidence: "Confidence isn’t the belief that we won’t meet obstacles. It is the recognition that difficulties are an inescapable part of all worthwhile contributions." Read more:
Tweet : Mar 16th 2018 21:30
Are Intelligent People More Lonely?: "It is almost certain that people who have devoted themselves to self-honesty and self-observation have an above average chance of meeting with incomprehension, irritation, censorship or boredom." Read more:
Tweet : Mar 16th 2018 11:30
"We think of beauty as being most worthy of reverence. But what is most worthy of reverence lights up only where the magnificent strength to revere is alive. To revere is not a thing for the petty and lowly, the incapacitated and underdeveloped." - Martin Heidegger
Tweet : Mar 15th 2018 21:30
The Cure for Love: "Passion can never withstand too much exposure to the full reality of another person. The unbounded admiration on which it is founded is destroyed by the knowledge which a properly shared life inevitably brings." Read more:
Tweet : Mar 15th 2018 21:23
"Is it normal to feel as sad as I feel?" - the question MOST asked by our audience tonight. Julia Samuel: Yes. The loss equals the love. #TSOLLIVE
Tweet : Mar 15th 2018 20:39
If you had one more minute with the person you lost, what would you say? - Julia Samuel on Grief & Sorrow
Tweet : Mar 15th 2018 20:16
"Time alone doesn't heal." Julia Samuel speaking to us tonight about recognising, not running from, our loss: "Grief is work." #TSOLLIVE
Tweet : Mar 15th 2018 19:51
"Pain is how we adjust to a new reality that a person has died; but our instinct is to block that pain, and with it, also joy." Julia Samuel opens a topic too little discussed: Grief & Sorrow #tsollive
Tweet : Mar 15th 2018 17:39
Do you find yourself worrying all the time? On the way to work, on the bus? Today's film looks at why we worry and how to cope.
Tweet : Mar 15th 2018 12:30
Is it time to take a break from your phone? Our latest product, Phone Detox, is designed to help bring a little sanity to our most intense technological relationship. Find out more:
Tweet : Mar 15th 2018 11:30
It’s far better to recognise the omnipresence and sheer normality of madness, waywardness and alarm in every single human soul. If we were all more honest about how we really feel, we’d all be just a bit calmer and more fulfilled. Express yourself:
Tweet : Mar 14th 2018 11:30
"Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity." - Dieter Rams
Tweet : Mar 14th 2018 11:01
A leap of faith means assuming certain things about people that you haven’t been told and cannot definitely prove. Take a leap of faith in our classroom and learn How to be Confident this month:
Tweet : Mar 14th 2018 10:02
RT @avnidoshi: A piece I’ve written for @ELLEINDIA about how failure can feel good #elleindia @TheSchoolOfLife
Tweet : Mar 14th 2018 09:30
‘Couldn’t We Just Be Friends?’: "It is friendship that offers us the real route to the pleasures that Romanticism associates with love. That this sounds surprising is only a reflection of how underdeveloped our vision of friendship has become." Read more:
Tweet : Mar 13th 2018 14:30
We’ve inherited a Romantic assumption that all that is unique, hard to find, exotic or unfamiliar is naturally fitted to delight us. Yet the paradoxical fact about happiness is how often it collects in some unprestigious places. Celebrate the ordinary:
Tweet : Mar 13th 2018 14:28
One of the most important skills we can learn is how to be a better friend to ourselves...
Tweet : Mar 13th 2018 09:30
How to Be Diplomatic: "We associate the term diplomacy with international relations but it really refers to a set of skills that matter in many areas of daily life, especially at the office and outside the slammed doors of loved ones’ bedroom." Read more:
Tweet : Mar 12th 2018 21:30
The Secret Sorrows of Over-Achievers: "What distinguishes over-achievers from the simply highly talented or driven is what powers them in their work. They labour primarily because they are subject to unusually intense psychological pressures." Read more:
Tweet : Mar 12th 2018 12:01
The difference between success and failure often hangs on a concept that our standard education system never touches: confidence. This book walks us around the key issues that stop us from making more of our potential. Discover the secrets of confidence:
Tweet : Mar 12th 2018 11:30
"The more clearly we can focus our attention on the wonders and realities of the universe about us, the less taste we shall have for destruction." - Rachel Carson
Tweet : Mar 11th 2018 11:00
Using rhyme and rhythm and all the tricks that make words stick, a poem pins down an elusive sliver of experience and shows us its true importance. We've compiled these short poems that are easily remembered, so they come to mind at the right times:
Tweet : Mar 11th 2018 10:00
To many, ‘belonging’ sounds suspicious; dangerously close to jingoism and racism. Learn more about this desire in our class on The Meaning of Life:
Tweet : Mar 11th 2018 09:30
How the Right Words Help Us to Feel the Right Things: "Thanks to literature, we can be rescued from the closed diving-bells we are otherwise locked into. The right words break our isolation. They are the agents of, and conduits to, love." Read more:

Cos Stores - A Thoughtful Guide to Good Gifting
Cos Stores
(Cos Stores)
A Thoughtful Guide to Good Gifting
Branded content, Corporate communications
We partnered with Cos Stores to create a thoughtful guide to good gifting at Christmas
Nov 29th 2017 14:37:03
Dropbox - The Vices and Virtues of Collaboration
The Vices and Virtues of Collaboration
Brand strategy, Branded content, Corporate communications
We looked to the past to help Dropbox explore the future of collaborative work…
Nov 23rd 2017 16:48:48
Citigold - Great Thinkers for Uncertain Times
Great Thinkers for Uncertain Times
Brand strategy, Branded content, Corporate communications
We produced a bespoke book - Great Thinkers for Uncertain Times - for Citigold’s Private Clients
Jul 19th 2017 15:00:50
Airbnb - The Art of Travel
The Art of Travel
Brand strategy
Our philosophical consulting team took a leftfield approach to redefine Airbnb’s market segmentation
May 9th 2017 13:37:07
Pictet - A Philosophy of Sustainability
A Philosophy of Sustainability
Branded content
A film exploring the key ingredients behind Pictet's philosophy of sustainability
Apr 24th 2017 17:12:56

Case studies

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