Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.
By Iris
The campaign focuses on moments of connection between parents and children. The first spot shows a father and daughter belly dancing after discovering Pom-Bears have belly buttons. The film was directed by Steve Reeves through Another Film Company and created by Eli Vasilou.
By Iris
In 2022 Samsung launched two of their ‘Wearables’ products – Samsung Galaxy Buds2 Pro earbuds and the Galaxy Watch5. This marked the first time Samsung had promoted the two products together - when used together, they can help you exercise better and improve your wellbeing.
By Iris
In 2022 Samsung launched two of their ‘Wearables’ products – Samsung Galaxy Buds2 Pro earbuds and the Galaxy Watch5. This marked the first time Samsung had promoted the two products together - when used together, they can help you exercise better and improve your wellbeing.
By Iris
Every summit in our 6-story series focuses on the adidas Terrex activities (Hike, Climb, Bike, Mountaineering, Snow, Trail Running). Each telling the true story of the athletes, celebrating their individual summits and showing the honest side of transformation in the outdoors.
By Iris
In response to 2021’s shocking knife crime statistics, we brought a proactive idea to Arsenal and adidas. We designed a one-off, historic, all-white Arsenal shirt. We removed the iconic red colour to symbolise no more bloodshed on London’s streets as a result of knife crime.
By Iris
Powerful OOH campaign brings the alarming reality of climate change to the corridors of COP. Going live in major transport hubs across the UK, delegates travelling to the conference will be faced with real life portraits of people from the front line of recent climate disasters.
By Iris
Created by Iris, Barclays has launched a fully integrated campaign to celebrate its 20th anniversary of association with British football. The campaign marks the 20-year hallmark of Barclays Premier League sponsorship, also highlighting its title sponsorship of Barclays FA WSL.
By Iris
To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary spotlighting 60-year-old Arsenal super fan, Len. The campaign taps into the fact that, for fans, there is nothing more powerful than belief, and Len is the embodiment of this.
By Iris
Iris and Samsung UK have launched a new digital-audio campaign, ‘Next Best Thing’. Using immersive 360-audio, we partnered with Holly Humberstone and featured her hit song ‘The Walls Are Way Too Thin’ showcasing the superior sound quality of the Galaxy Buds Pro.
By Iris
Samsung UK and Iris are celebrating the activities we’ll soon be able to do again now that lockdown restrictions are easing, through the lens of the Samsung Galaxy S21 5G series. The nationwide OOH campaign ‘Again, but this time’ aims to raise awareness of the flagship phone.
By Iris
‘The Gift’ is NHS Charities Together’s first-ever Christmas campaign. The work highlights the amazing work of NHS staff battling Covid-19, and has been created in partnership with major brands such as Starbucks, Marmite & Co-op to help raise vital funds for the NHS Covid Appeal.
By Iris
To celebrate Pizza Huts first-ever festive pizza, Iris and Pizza Hut created an online campaign,'The 55 Days of Christmas Pizza'. Christmas pizzas aren’t usually the norm, so Pizza Hut decided to put this right, by kicking off Christmas early with its unique Christmas pizza carol
By Iris
Carex and Iris have released a new campaign to celebrate Carex’s pivotal role in protecting the nation’s hands. Highlighting that no matter who you are, washing your hands is important,and Carex protects and cares for all hands. Iris also created the tagline “That’s Why We Carex"
By Iris
Introducing ‘A Moon For all Mankind’,the world’s first 4D lunar gravity virtual reality experience.Using the Samsung Galaxy S9+ and Samsung Gear VR powered by Oculus, users can now immerse themselves in a visual and physical VR experience that accurately recreates a Moon mission.
By Iris
'The Great Reset'–a movement to help the creative industry take on this responsibility instead of letting things go back to 'normal', helping us move forward to better. Collaborating with over 200 people from competing agencies to attend a series of online workshops.
By Iris
Starbucks is famous for writing customers’ names on cups. So, as masks became mandatory in UK cafes, we played into this with a self-deprecating visual for Starbucks’ social channels that showed the even greater challenge baristas face, thanks to customers wearing their masks.
By Iris
The campaign, created in partnership with HEROES charity, consists of imagery that heroes ordinary people who are following the rules by staying home, to support the NHS against the spread of Covid-19. The #StayHomeHeroes social media challenge aims to spread the message further.
By Iris
To promote KFC’s handmade story and celebrate the time, care, and craft that goes into making things by hand, we hacked a platform that only allows you to sell things that are handmade – Etsy. And created 5 cross stitch patterns which we’re selling for charity in our Etsy store.
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