Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Aug 23rd 2017 18:55
It’s #LPKGivesBack Week, and that means our 4th-annual #LPKDesignBlitz starts tomorrow at 9 am EST sharp. Get ready:
Tweet : Aug 23rd 2017 17:46
We’ve been meaning to tell you: you’ve got great assets. Use them! @KnewNewNeu explains:
Tweet : Aug 22nd 2017 22:13
RT @TransformSays: You're featured in #TransformTuesday, @LPK @CincyBallet: #dance #logo #Cincinnati
Tweet : Aug 18th 2017 00:01
"An arrow can only be shot by pulling it backward. When life is dragging you's about to launch you." —@projectcnct at #BoldFusion
Tweet : Aug 17th 2017 23:57
Tweet : Aug 17th 2017 19:38
If at first you don't succeed, fail again. We're at #BoldFusion with @HYPECincinnati, discussing the power of #epicfails. #igniteyourfuture
Tweet : Aug 17th 2017 15:02
Innovation doesn't have to be big-budget, blue-sky & slow-rolling. Start with the assets your brand already has:
Tweet : Aug 16th 2017 19:28
"It feels like we're just spinning out—but we've also got a fire burning." Nathan Hendricks on #desiresthinking:
Tweet : Aug 15th 2017 18:35
In part 2 of our series "Overcoming Innovation's Roadblocks," @KnewNewNeu makes the case for what you already have:
Tweet : Aug 14th 2017 22:08
Thanks, @eakeating! It's a throwback to when we paired typefaces with Myers-Briggs results —
Tweet : Aug 14th 2017 21:45
"Every brand I encounter is looking to dial up meaning," says CCO Nathan Hendricks. He recommends #DesiresThinking —
Tweet : Aug 14th 2017 18:42
Best Monday ever: our #DesignBlitz recipients are here. Meet @OTRCH and @WmnHelpingWmn: #lpkgivesback #otrch #whw
Tweet : Aug 10th 2017 16:27
What do you *actually* want out of a brand—or anything, really? The answers lie in our human desires. Launching soon. #desiresthinking
Tweet : Aug 9th 2017 15:34
You’ve got brand assets right under your nose. @KnewNewNeu explains how to use them to supercharge innovation ideas:
Tweet : Aug 9th 2017 14:46
A new season calls for an epic costume change. Excited to see @CincyBallet unveil their new identity:
Tweet : Aug 8th 2017 15:45
RT @mattwfearn: Go behind the scenes with @cinpeople and our friends @cincyredbike. Glad to share a small part of your success! @lpk https:
Tweet : Aug 3rd 2017 17:30
Ever want to drop everything and move to a new country? Yna did—and she’s pretty thrilled: #singapore #spotlight
Tweet : Jul 31st 2017 16:36
The mark of any good brand? Tapping into what's primal and poignant. #MondayMemos
Tweet : Jul 28th 2017 18:22
Your brand may be missing out on the "Overlooked Middle," a group rife with opportunity, says @KnewNewNeu at #ORshow by @OutdoorRetailer.
Tweet : Jul 28th 2017 15:45
RT @mwintrob: How to do the work: 1. Identify the problem 2. Have an idea 3. Execute the hell out of the idea 4. Defend the hell out of th
Tweet : Jul 28th 2017 14:54
We’re at the #ORshow by @OutdoorRetailer, gearing up for a talk on brand stretch by LPK’s @KnewNewNeu. Join us:
Tweet : Jul 19th 2017 13:04
It’s the last day to apply for our Design Blitz. Tell all your nonprofit friends!
Tweet : Jul 14th 2017 14:03
Ready to be a part of our 24-hour blitz? Apply, apply!
Tweet : Jul 10th 2017 15:31
The new *it* superpower? Predicting the future. (via @bryangoodpaster) #MondayMemos
Tweet : Jul 7th 2017 18:40
Designing @Pringles latest flavor without drooling is one of the hardest things we’ve ever done:
Tweet : Jul 5th 2017 19:02
You’d be surprised what 24 hours can do for your brand. Apply for our 2017 Design Blitz:
Tweet : Jul 3rd 2017 16:40
Our go-to mantra. #MondayMemos
Tweet : Jun 30th 2017 14:00
So, you’ve amassed a mountain of ideas. Now, spot the ones with real potential:
Tweet : Jun 29th 2017 18:25
Via @KnewNewNeu: read how your brand can play in new categories or channels.
Tweet : Jun 28th 2017 18:51
RT @KnewNewNeu: Short on time& resources? Success hinges on prioritizing high gain ideas. Discover how to avoid innovation deadends. https:

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies

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