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Southpaw

Core disciplines: Advertising, Brand strategy, Integrated marketing

One of the Top 30 most viewed agencies for 2015

Newsfeed

Tweet : Jan 20th 2017 21:13
RT @SaintSamIAm: Enjoyed trying out some boozy sweet treats from @SmthandSnclr at @southpawagency today. #whiskysourhappyhour ???????????? https://t
Tweet : Jan 20th 2017 16:20
RT @SmthandSnclr: You've been beautiful @southpawagency. Thanks for having us at Culture Week! #ComeWithUs #SmthandSnclr https://t.co/lsePK
Tweet : Jan 20th 2017 08:02
RT @vickigreenfield: Loving @southpawagency #curiosity week so far: #socialmedia & cultural #trends, #gaming, #hygge and our #furiouslycuri
Tweet : Jan 19th 2017 19:27
That's a wrap! Thanks to @GraduateFog @Penny_Joyner @mother_pukka and our very own @MrGlennSmith. Amazing conversations. #curiosityweek https://t.co/LA44EyBFTV
Tweet : Jan 19th 2017 19:03
"Agencies need to be integrated with PR & creative working together, keeping the client/influencer at the heart"- @Penny_Joyner #contentwars
Tweet : Jan 19th 2017 18:53
RT @DreamLov3Create: @southpawagency @eventbrite how did I miss this?! So gutted!! Hope it's a massive success!
Tweet : Jan 19th 2017 18:48
"Don't blast influencers with generic press releases. Read their blogs. Know their audience. Then approach them"- @Penny_Joyner #contentwars
Tweet : Jan 19th 2017 18:47
Who's the king of influencer relationships? #PR or #creativeagencies? #contentwars #curiosityweek https://t.co/Bi1WPybHwZ
Tweet : Jan 19th 2017 18:39
"The biggest challenge today is that it's so easy for consumers to watch, read & listen to exactly what they want."- @MrGlennSmith
Tweet : Jan 19th 2017 18:37
"The art of persuasion is dead. We've got to be smarter, work harder to get results"- @MrGlennSmith #curiosityweek #advertising #contentwars
Tweet : Jan 19th 2017 18:35
"Brands should approach journalists. Find out what's relevant. It's hard to take something 'dull' & make worthwhile content."- @GraduateFog
Tweet : Jan 19th 2017 18:31
"News outlets are ruthless in their editing. With brand/client work, rounds of amends can affect the quality of content" - @GraduateFog
Tweet : Jan 19th 2017 18:28
Brands versus news outlets. The battle for relevant audiences. #contentwars #curiosityweek https://t.co/uPiBipgCiu
Tweet : Jan 19th 2017 18:25
It's unanimous. Here at @southpawagency we love an influencer. #InfluencerMarketing for 2017 it is! #curiosityweek #contentwars https://t.co/9iTVRQLrBP
Tweet : Jan 19th 2017 18:22
"There's scope for people to become niche influencers. Centred around selling services for example, not just 'things'."- @GraduateFog https://t.co/ooVVDjYnyX
Tweet : Jan 19th 2017 18:15
"There's got to be a fundamental shift in the way agencies operate in order to figure out how to work best with influencers"- @MrGlennSmith
Tweet : Jan 19th 2017 18:10
Influencer marketing. Are we sick of it or it is on the rise? #contentwars #Advertising #marketing #curiosityweek #influencers https://t.co/F7hqbuf677
Tweet : Jan 19th 2017 18:06
"For influencers, working closely with Creative & PR Directors ensures that content is not damaging" - @mother_pukka #contentwars
Tweet : Jan 19th 2017 18:01
"If you're going to get an audience. Get one that's relevant. You've got to understand the consumer journey" - @Penny_Joyner #contentwars
Tweet : Jan 19th 2017 17:57
Let's get right to it. Thoughts in a tweet? #contentoverload #advertising #provocation #contentwars #curiosityweek https://t.co/Yqs6utvZKU
Tweet : Jan 19th 2017 17:54
Who better to join our conversation on the fight for ideas & cultural influence than #PR Director @penny_joyner? #contentwars #curiosityweek https://t.co/mCdqTh2ElI
Tweet : Jan 19th 2017 17:53
RT @SaintSamIAm: READY @RiaCam @mother_pukka @MrGlennSmith @Penny_Joyner @GraduateFog @southpawagency https://t.co/GjOS5HHiyi
Tweet : Jan 19th 2017 17:51
Our Furiously Curious event is kicking off right now! Welcome @mother_pukka! #furiouslycurious #advertising #contentwars #vlogging https://t.co/P597czYOZQ
Tweet : Jan 19th 2017 15:47
Just a few hours to go until the #debate kicks off! 2017 Content Wars, which side will you be on? https://t.co/9yh8avLO1S #furiouslycurious
Tweet : Jan 19th 2017 15:43
RT @GraduateFog: So excited for this! Thanks for the invitation to join your panel, @southpawagency. Looking fwd to meeting the other guest
Tweet : Jan 19th 2017 10:58
RT @RiaCam: 2017 Content Wars: the big debate is tonight! Starring @mother_pukka @MrGlennSmith @Penny_Joyner and Tanya of @GraduateFog. @so
Tweet : Jan 18th 2017 13:20
#Train strikes getting you down? We’ve got some job vacancies! https://t.co/mtJZTtY89h #jobsinkent #agencyjobs
Tweet : Jan 18th 2017 10:22
We've got @mother_pukka joining us in our Content Wars debate, you won't want to miss it, grab a ticket here! https://t.co/6HuzqIKLNl
Tweet : Jan 17th 2017 21:36
RT @SaintSamIAm: Had @futurethoughts at @southpawagency HQ today discussing future tech trends. @Microsoft #HoloLens. HO.LY shit..https://t
Tweet : Jan 17th 2017 21:35
RT @TomWarrenX: Awesome day at @southpawagency HQ testing the latest tech including VR, Holograms & Artificilal Intelligence. Thanks @Happy

Charles Worthington - Hair Histories
Charles Worthington
(PZ Cussons Beauty)
Hair Histories
Brand strategy
Building brand sentiment for Charles Worthington's first ever emotive brand campaign, aimed at women
Nov 11th 2016 16:24:50
Yazoo  - Shake it up!
Yazoo
(Friesland Campina)
Shake it up!
Advertising, Brand strategy, Integrated marketing
Engaging millennials through a new strategic positioning and creative platform, called ‘Shake it up’
Aug 16th 2016 10:42:13
Charlie Wells  - Charlie Wells Branding
Charlie Wells
(Charles Wells Brewery)
Charlie Wells Branding
Advertising, Integrated marketing
An impactful brand image for Charlie Wells' second product launch of new contemporary beers.
Jul 20th 2016 11:06:36
Africa Twin - True Adventure
Africa Twin
(Honda Motor Europe - Motorcycles)
True Adventure
Integrated marketing
To launch Honda’s new adventure bike we created an interactive YouTube adventure, allowing the viewe
Feb 25th 2016 16:38:21
St. Stefanus - Self-Cellaring
St. Stefanus
(SAB Brands Europe)
Self-Cellaring
Integrated marketing
Creating snackable content to educate, engage & encourage consumers across Europe to experience the
Feb 25th 2016 16:38:11

Case studies


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