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Aesop

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

One of the Top 30 most viewed agencies for 2016

Tweet : Dec 11th 2017 15:56
Winter is (nearly) here! Stay tuned for our top secret #GoT project launching tomorrow. #WinterIsHere #GameOfThrones
Tweet : Dec 11th 2017 11:28
Are you surprised by this year’s Top 10 most meaningful brands? Congrats to @HelpforHeroes, @nationaltrust and @macmillancancer for being this year's Top 3 most meaningful brands! #BrandStorytellingSurvey https://t.co/G99TkP8mWy
Tweet : Dec 8th 2017 15:05
Surprise, surprise and congratulations to @JackDanielsUK for you are the brand deemed to have the most character and the best brand personality in our 2017 #BrandStorytellingSurvey!
Tweet : Dec 7th 2017 14:02
We want to know which of the following brands YOU think was voted as having the most character and personality in this year's #BrandStorytellingSurvey? Choose from @JackDanielsUK, @KFC_UKI & @BrewDog! #PollTime
Tweet : Dec 6th 2017 14:08
Hey @facebook , @AmazonUK & @Snapchat ! According to our #BrandStorytellingSurvey you are the top 3 brands that consumers are talking about! For the full results, click here: https://t.co/6YcEs3SAF2
Tweet : Dec 5th 2017 15:51
Congrats to @Apple, @Sky & @Amazon for being voted as the top three most intriguing brands in terms of what they'll do next! #BrandStorytellingSurvey #BrandsofTheFuture Check out the full results here: https://t.co/MM5WyoVsrz
Tweet : Dec 5th 2017 11:39
"Luxury, like a peacock’s tail, should always be more than necessary – true luxury perhaps completely useless." Our Director of Narrative talks #luxury in @TheDrum. Enjoy. https://t.co/uT9akgR3mL #brandstorytellling
Tweet : Dec 4th 2017 09:41
RT @markrunacus: I like this @AesopAgency approach to evaluating a brand through its storytelling power. https://t.co/3Pl3ZyNkYX https://t.
Tweet : Nov 30th 2017 14:56
What other films would be a load of silly without conflict? Prizes for the best one... RT with your answer. #brandstorytelling #HappyThursday https://t.co/C6aUix7CFq
Tweet : Nov 28th 2017 20:34
That’s goodnight from us. Thanks to our Digital Director @jim_boulton for his incredible Parky impression, and to @alanemtage for bringing us the search engine. #64Bits is still open until Friday by appointment only.
Tweet : Nov 28th 2017 20:29
"Personalising results means we are losing serendipity." @alanemtage #64Bits
Tweet : Nov 28th 2017 20:10
"Over the next 20-40 years, AI will probably put 90% of us out of work." @alanemtage #64Bits
Tweet : Nov 28th 2017 20:09
"All technology is a double-edged sword. There is no technology that is inherently good or evil." @alanemtage #64Bits
Tweet : Nov 28th 2017 20:07
“If future generations are to remember us more with gratitude than sorrow, we must achieve more than just the miracles of technology. We must also leave them a glimpse of the world as it was created, not just as it looked when we got through with it.” Thanks to LBJ for that one.
Tweet : Nov 28th 2017 20:07
“Back in the day it was common to sign off emails with a quote. So we’ll do just that...” #64Bits
Tweet : Nov 28th 2017 20:04
“It seems being unconventional, doing things for love rather money, being hands on and collaborating rather than competing are common themes in digital innovation. Musicians and immigrants also over index.” #64Bits
Tweet : Nov 28th 2017 20:01
"We're playing with technologies we don't understand. We created them, but we don't know how they work." @alanemtage #64Bits
Tweet : Nov 28th 2017 20:00
"We're depending on the kindness of strangers in a way that is going to be incredibly detrimental to us." @alanemtage #64Bits
Tweet : Nov 28th 2017 19:58
"The opacity of search is going to be an increasingly serious problem." @alanemtage #64Bits
Tweet : Nov 28th 2017 19:55
“By my reckoning, Facebook is set to overtake Google as the primary search engine within the next four years which is scary stuff, seeing as it’s an echo chamber.” #64Bits
Tweet : Nov 28th 2017 19:32
"Tim Berners Lee and I had no idea where this was going. We knew we were doing something big, but we didn't know we'd change the course of history." #64Bits @alanemtage
Tweet : Nov 28th 2017 19:29
“The early web was a time of experimentation and wild dreams, where anything was possible.” #64Bits
Tweet : Nov 28th 2017 19:24
Not only did @alanemtage invent the search engine, he chaired the taskforce who defined the URL. #64Bits
Tweet : Nov 28th 2017 19:24
"The Internet is like plumbing: you don't notice it, but it's there." #64Bits
Tweet : Nov 28th 2017 19:23
"Close to 100% of the Internet runs on open source software. They don't do it for the money, but for a different currency." #64Bits
Tweet : Nov 28th 2017 19:21
"...we viewed this area as having an enormous amount of potential, and we didn't want to stifle that. I wouldn't have done anything differently." #64Bits @alanemtage
Tweet : Nov 28th 2017 19:19
"The most common question I get asked: why am I not a billionaire." #64Bits @alanemtage
Tweet : Nov 28th 2017 19:17
Another purpose of the exhibition is to celebrate and promote the spirit and values of the early years of the web: openness, inclusivity, universal access, collaboration, sharing, data portability” #64Bits
Tweet : Nov 28th 2017 19:11
"Archie [the first search engine]... there was no great vision. I just needed something to perform that function for me." #64Bits
Tweet : Nov 28th 2017 19:07
"Alan... you invented the search engine!" #64Bits https://t.co/ZHH8bKTBMI
News : Nov 19th 2015 by Lily Bowden
All great brands have a story to tell. This study, now in its third year, identifies the UK’s top storytelling brands. http://bit.ly/1MkaYIl
News : Apr 2nd 2014 by Jim Paterson
http://www.marketingmagazine.co.uk/article/1287814/storytellers-ed-woodcock-aesop-agency
News : Mar 3rd 2014 by Jim Paterson
Aesop, the brand storytelling agency, was voted Best Breakthrough Agency of the Year at the MAA Best Awards 2014.
News : Nov 12th 2013 by Nick Blenkarne
The Legacy begins tonight. Our fellow storyteller, James Kerr launches his book XV lessons in leadership.
News : Oct 23rd 2013 by Nick Blenkarne
Aesop, the brand storytelling agency, has come up with a striking cover design for GDR Creative intelligence’s 50th Global Innovation Report
News : Oct 10th 2013 by Nick Blenkarne
Aesop’s billboard idea for Bristows shortlisted in Ocean Outdoor’s 2013 digital competition
News : Oct 7th 2013 by Nick Blenkarne
The two-time Grand Slam winner chooses Aesop Agency to create brand identity.
News : Sep 17th 2013 by Nick Blenkarne
Today, Bing revealed its new logo to the world. The Drum came to us for designer Harriet Beesley’s take on the search engine’s new direction
News : Sep 10th 2013 by Nick Blenkarne
Yahoo unveiled its first logo update in 18 years - The Drum asked our executive creative director Martin Grimer for his opinion.
News : Aug 13th 2013 by Nick Blenkarne
Royal Dutch Shell appoint Aesop to develop global communications programme for Deli2Go.
News : Jul 23rd 2013 by Nick Blenkarne
Birra Moretti is running an experiential marketing campaign that will allow Londoners to dine virtually with Italians in Tuscany.
News : Jul 16th 2013 by Nick Blenkarne
Crabtree & Evelyn, the renowned premium beauty brand, has appointed Aesop to help develop its brand communications.
News : Jul 3rd 2013 by Nick Blenkarne
Aesop has been shortlisted for the CIPR awards Supplier of the Year for their internal brand story work with Ovo Energy.
News : Jun 12th 2013 by Nick Blenkarne
Bristows Traditional Bonbons has unveiled a new design and campaign with Aesop, which aims to promote the retro quality of the sweets.
News : Mar 14th 2013 by Nick Blenkarne
Warner Leisure Hotels has announced the appointment of Aesop to create a brand identity to be communicated across all its platforms.
News : Dec 17th 2012 by Nick Blenkarne
Aesop marks the end of a fantastic year with a Best Marketing Campaign win for The Glenlivet brand film at the FoodBev Awards.
News : Dec 4th 2012 by Jim Paterson
Challenger brand turns to the expert storytellers to define Ovo Energy’s narrative and communicate its vision
News : Dec 3rd 2012 by Nick Blenkarne
Aesop turns GreenVale Farm Fresh spuds into some very hot potatoes with light-hearted advertising campaign.
News : Nov 14th 2012 by Jim Paterson
Heineken appoints the brand storytelling agency Aesop to create multimedia campaign for fast growing cider brand Symonds.

Idahoan Perfect Mash - The story of the perfect ingredients...
Idahoan Perfect Mash
(Idahoan Potatoes)
The story of the perfect ingredients...
Advertising/Creative, Brand strategy, Branding / design, Integrated marketing
Bringing Idahoan Perfect Mash from America’s ‘Potato State’ in the US to the UK.
Nov 29th 2017 14:47:19
Boodles - The Story of an Exceptional Jeweller...
Boodles
(Boodles)
The Story of an Exceptional Jeweller...
Advertising/Creative, Branding / design
Using narrative thinking to reposition Boodles as ‘Jewellers of Exception’...
Feb 21st 2017 15:18:47
NHS Blood and Transplant - The story of kidney-shaped love...
NHS Blood and Transplant
(NHS)
The story of kidney-shaped love...
Advertising/Creative, Integrated marketing
Raising awareness for altruistic living kidney donation this Valentine's Day
Feb 14th 2017 16:10:14
Game of Thrones - The story of a cultural phenomenon...
Game of Thrones
(HBO)
The story of a cultural phenomenon...
Branding / design
HBO asked us to weave a little magic with their Seasons 1-6 box set and Season 6 exclusive sleeves
Nov 17th 2016 12:47:07
British Heart Foundation  - The story of a healthy heart...
British Heart Foundation
(British Heart Foundation )
The story of a healthy heart...
Branding / design
Working with the BHF and their ambassador Pippa Middleton to raise awareness and much needed funds.
Nov 17th 2016 12:46:58

Case studies


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