Critical Mass

Core disciplines: Digital, Social


Tweet : Nov 13th 2018 20:59
“We’re a city of creative people who know how to get the job done—and do it exceptionally well.”—@cgokiert on running a global digital agency out of Calgary, Alberta, Canada. Read Chris's Welcome to My City interview with @adforum here:
Tweet : Nov 1st 2018 19:19
The Royal Canadian Legion is taking a digital approach to its Remembrance Day Poppy campaign. Critical Mass reimagined the Poppy, allowing people to donate online, make a personalized Poppy, and share on social media. See the site and create your own here:
Tweet : Oct 25th 2018 21:38
“When a meaningful opportunity to help our clients fulfill a purpose-driven project comes along, we take it” — @wilkinsdi for @adforum's We Are The World Feature. Check it out here:
Tweet : Oct 22nd 2018 21:22
RT @omniwomencanada: Meet our speakers: Sara Anhorn – SVP, Talent @criticalmass With more than 15 years in digital mkting, project manage
Tweet : Oct 18th 2018 22:56
Proud to share that we’ve been awarded Best Employee Appreciation Initiative at the @Digiday Worklife awards for our CMVP program! Side note: we’re always looking for future CMVPs:
Tweet : Oct 18th 2018 19:34
RT @omniwomencanada: Join us for en evening of being brave and sharing stories #omniwomen #Agency #Toronto
Tweet : Oct 15th 2018 21:45
Congratulations to our See The Unseen team on being named a finalist in Augmented Reality & Virtual Reality at the 2018 ADCC Directions @TheADCC #ADCCawards
Tweet : Oct 9th 2018 21:51
Critical Mass in 60 seconds. Want to work with some pretty cool people (and dogs)? Check out our current openings here:
Tweet : Oct 8th 2018 19:28
RT @ANAmarketers: Nothing is more important than your #data structure - How are you collecting it - Where are you storing it - How are you
Tweet : Oct 8th 2018 19:14
RT @ANAmarketers: What makes for a great #data-driven organization? Pedro Labor of @criticalmass is about to lay it out at #andTHEN18! http
Tweet : Oct 8th 2018 15:32
Our own VP, ECD, Tony Glorioso discussed Buick’s Google ad tool campaign in @CampaignLiveUS's creative campaign analysis. For more on Tony’s point of view, read here:
Tweet : Oct 5th 2018 22:34
Chief Data Innovation Officer, Pedro Laboy will be onstage Monday, October 8 at the &THEN conference in Las Vegas. Pedro will be speaking about the pillars of a data-driven organization and how companies can deliver connected experiences.
Tweet : Oct 3rd 2018 15:31
Thrilled to host Jeff Zemetis of @TheWebbyAwards in our Chicago office for their annual Webby Talks! We’ll be discussing the positive and negative impacts of granting the Internet the power to shape each and every individual’s perception of reality #webbytalks
Tweet : Oct 3rd 2018 15:30
Livestream our @advertisingweek session “Diehards and Droids - Connecting Fans to Brands Through Visceral Experiences” today at 11 a.m. EST:
Tweet : Oct 2nd 2018 21:59
Critical Mass is honored to be recognized among the industry’s best for Most Passionate Employees and Best Employee Appreciation Initiative at the @Digiday Worklife Awards!
Tweet : Sep 28th 2018 19:58
Nissan achieves groundbreaking emotional impact through engaging, tech-led consumer experiences. Join our own Steve Savic and Robert Brown of Nissan at @advertisingweek NY to hear how Critical Mass’s partnership with Nissan is driven by this philosophy.
Tweet : Sep 28th 2018 17:59
RT @Omnicom: Want to know what we have planned for #AWNewYork [October 1-4]? Check out our agenda to see who's speaking on behalf of Omnico
Tweet : Sep 28th 2018 01:10
“We sent Calgarians out to start every one of our offices. It’s the way we’ve been able to transplant our Canadian roots and culture wherever we work.” - @wilkinsdi #itsgrowtimeyyc @CalgaryChamber
Tweet : Sep 28th 2018 01:08
RT @TamStar417: Growing up in @medicinehatcity and now #CEO of @criticalmass is an incredible journey. Such an awesome night tonight with #
Tweet : Sep 28th 2018 00:54
RT @JulieMacD: "We gotta tell that story. We're a little bit nicer, we work a little bit harder and fly a little bit farther for our meetin
Tweet : Sep 28th 2018 00:42
“We can’t afford to be 11 different companies - we are one company, one brand, even through we’re located throughout the world.” - @wilkinsdi #itsgrowtimeyyc
Tweet : Sep 28th 2018 00:17
Just a few minutes until @wilkinsdi takes the stage at @CalgaryChamber’s Inspire: Leadership series #itsgrowtimeyyc
Tweet : Sep 27th 2018 23:03
Strategy Director, @scottsinclair talked with @adforum about our Travel Alberta READY work for #WorldTourismDay2018. Read more about how the campaign influenced young travellers here:
Tweet : Sep 27th 2018 16:17
Check out @MrCalvinWalker talking IGTV via @Adweek @SocialProDaily
Tweet : Sep 27th 2018 16:09
Don't miss @wilkinsdi at @CalgaryChamber
Tweet : Sep 24th 2018 17:12
Group Technology Director @ryoshu shares his POV on the potential of AR for retailers via @PSFK
Tweet : Sep 24th 2018 14:54
RT @CalgaryChamber: This Thursday we kick off our first event in the Inspire: Leadership Series with @wilkinsdi of @criticalmass Do you hav
Tweet : Sep 19th 2018 19:24
Join us this Sunday at the 8th annual Walk for Thomas to honour the legacy and memory of Thomas Mueller, who passed away at the age of seven from neuroblastoma. Walk with us:
Tweet : Sep 19th 2018 02:19
RT @CalgaryChamber: The first edition of Inspire: The Leadership Series kicks off next Thursday with @wilkinsdi of @criticalmass. Only a fe
Tweet : Sep 17th 2018 16:41
Join us on Sept. 27 @CalgaryChamber to hear first-hand from @wilkinsdi how we grew from a small advertising shop of 25 in Calgary, into a global experience design agency. #yyc

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

Case studies

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