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INITIALS

Core disciplines: Brand Activation, Experiential marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2016

Tweet : Mar 22nd 2017 09:07
Walkers support the Foxes with special “Cheers and Onion” packs! Read more about the activation https://t.co/gomi1QfJsx
Tweet : Mar 9th 2017 10:57
#tbt to last week at the MAA #dodifferent awards! We won best collaboration for our work on the https://t.co/Gjz3D3zXdi
Tweet : Feb 23rd 2017 21:54
Our shopper team sending love all the way from the Philips workshop in Argentina ???????? https://t.co/jkiH5jeF6I
Tweet : Feb 23rd 2017 16:10
The Walkers Super Sofa Roadshow has hit the road ?? Read the full details on our Live Now page https://t.co/Z26FuKFEM9
Tweet : Feb 23rd 2017 16:04
The Jeep exhibition stand is officially live at the Caravan, Camping and Motorhome Show 2017! https://t.co/ZJgwZYOsEc
Tweet : Feb 10th 2017 11:09
@Gymshark_Help have done so - thanks
Tweet : Feb 10th 2017 10:19
@Gymshark looking to get in touch re a potential partnership with one of our healthy smoothie brands - can you let us know who to talk to?
Tweet : Jan 26th 2017 10:30
RT @IngenuityLondon: Looking forward to seeing @Momentum__UK, @ignis_agency, @worldofinitials & @ExposureLondon tomorrow at our #live #eng
Tweet : Jan 6th 2017 15:35
RT @we_are_halo: Walkers activation tops live experiences list in @Campaignmag Creative - @worldofinitials production - #TheHaloGroup https
Tweet : Jan 6th 2017 15:35
RT @MAA: The art of building human connections in the age of tech - @MagsForan @worldofinitials via @GuardianInsight https://t.co/cugDy5G
Tweet : Jan 3rd 2017 10:21
RT @AnnaG_Gemini: Top 10 live experiences of 2016 feat. @worldofinitials @pd3london and @PrettyGreen https://t.co/iXuhvdtAPU
Tweet : Dec 22nd 2016 14:57
Initials Takes The Number One Slot For Campaign Magazines Top Live Experiences of 2016 https://t.co/8x2v8rL60g
Tweet : Dec 22nd 2016 13:06
FANTASTIC IDEAS AND WHERE TO FIND THEM No.22 Today is our final post in this festive series. https://t.co/l8cGYqiu5u
Tweet : Dec 22nd 2016 13:06
The #EventElf came knocking on our door today with a wonderful Christmas surprise! @ World of https://t.co/zfjZdvJoJD
Tweet : Dec 22nd 2016 13:06
FANTASTIC IDEAS AND WHERE TO FIND THEM No.21 You know an agency believes in a product when they https://t.co/vPNk7YFOti
Tweet : Dec 21st 2016 16:30
RT @ExhibitionNews: Lots of people moves just before Christmas - check out who's been moving and shaking the industry #eventprofs https://t
Tweet : Dec 19th 2016 11:20
FANTASTIC IDEAS AND WHERE TO FIND THEM No.17 Imagine being told you are filming Sir Geoff https://t.co/nv3y0EBSeB
Tweet : Dec 19th 2016 11:20
FANTASTIC IDEAS AND WHERE TO FIND THEM No.18 Ok. This is two ideas, not one, but as we draw https://t.co/r9Q55uAn4E
Tweet : Dec 19th 2016 11:20
FANTASTIC IDEAS AND WHERE TO FIND THEM No.19 If you went to Latitude or Wilderness this summer https://t.co/8G9GOgRzz1
Tweet : Dec 15th 2016 14:46
FANTASTIC IDEAS AND WHERE TO FIND THEM No.15 I love this simple little thought. Developed for https://t.co/GzdgkPydv5
Tweet : Dec 13th 2016 09:07
RT @MAA: Our New Business Group in session, introduced by Jamie Matthews @worldofinitials https://t.co/5VGjpB43E8
Tweet : Dec 12th 2016 20:21
FANTASTIC IDEAS AND WHERE TO FIND THEM No.12 In 2013 it was back to the future with the https://t.co/ptfx7KGFtK
Tweet : Dec 11th 2016 15:15
FANTASTIC IDEAS AND WHERE TO FIND THEM No.11 Ok this isn’t about celebrating an idea per se, https://t.co/5D6wSCqR0B
Tweet : Dec 11th 2016 15:15
FANTASTIC IDEAS AND WHERE TO FIND THEM No.10 Here’s a throwback to 2010 when Gok Wan helped us https://t.co/UXXweeYDZe
Tweet : Dec 8th 2016 15:09
FANTASTIC IDEAS AND WHERE TO FIND THEM No.8 Creating, organizing and implementing an event for https://t.co/5z2N6rV3P0
Tweet : Dec 8th 2016 15:05
Great morning reviewing work from 3rd year students @bedfordcollege with Professor Callender and https://t.co/4u02EABpnb
Tweet : Dec 7th 2016 13:49
And the votes are in! @rachbateface came in No.20, top 100 most influential people in the Event https://t.co/J0L59XTaxw
Tweet : Dec 7th 2016 13:49
FANTASTIC IDEAS AND WHERE TO FIND THEM No.7 Here’s an idea that is hot off the press and just https://t.co/302iXem2mm
Tweet : Dec 6th 2016 18:30
FANTASTIC IDEAS AND WHERE TO FIND THEM No.6 I love this idea from five years ago. Samsung came https://t.co/uEHkEAgpYq
Tweet : Dec 5th 2016 19:18
Fruity #ShootDay ????????????????????????????????????????at @biggsreps #worldofinitials @ Biggs Represents (Biggs Reps) https://t.co/nEFlFhTRbg
News : Sep 3rd 2014 by Jamie Matthews
The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more
News : Nov 15th 2012 by Jamie Matthews
We have been nominated again for Marketing magazine's Agency of the Year 2012.
News : Nov 30th 2011 by Jamie Matthews
Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.
News : Nov 10th 2011 by Jamie Matthews
INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

Walkers - Are You Barmy For A Sarnie?
Walkers
(PepsiCo)
Are You Barmy For A Sarnie?
Experiential marketing
In honour of this crisp/sandwich union we’ve opened the Walkers Crisp Sarnie Club!
Sep 14th 2016 10:51:46
Quaker Oats - QUAKER OATS ROADSHOW
Quaker Oats
(PepsiCo)
QUAKER OATS ROADSHOW
Experiential marketing
In January we took to the road with Quaker to help people discover the power of oaty goodness.
Jun 1st 2016 13:46:56
Dulux - ECOBUILD 2016
Dulux
(Akzo Nobel)
ECOBUILD 2016
Experiential marketing
We helped Dulux build the award winning Green Building Council's Sustainable Stand at EcoBuild 2016.
Jun 1st 2016 12:52:05
JEEP - BATMAN VS SUPERMAN
JEEP
(FIAT CHRYSLER AUTOMOBILES UK)
BATMAN VS SUPERMAN
Brand Activation, Experiential marketing
Check out our 'mobile first' live engagement experience – who will you choose : Batman vs Superman?
Mar 23rd 2016 15:09:30
FIAT 500 - ICON REMASTERED
FIAT 500
(FIAT CHRYSLER AUTOMOBILES UK)
ICON REMASTERED
Digital, Experiential marketing, Integrated marketing
Launching a new model with an ambitious, newsworthy idea that makes motoring and lifestyle journalists take notice and consumers share content.
Oct 9th 2015 11:35:13

Case studies


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