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INITIALS

Core disciplines: Brand Activation, Experiential marketing, Shopper

One of the Top 30 most viewed agencies for 2015

Tweet : Jan 6th 2017 15:35
RT @we_are_halo: Walkers activation tops live experiences list in @Campaignmag Creative - @worldofinitials production - #TheHaloGroup https
Tweet : Jan 6th 2017 15:35
RT @MAA: The art of building human connections in the age of tech - @MagsForan @worldofinitials via @GuardianInsight https://t.co/cugDy5G
Tweet : Jan 3rd 2017 10:21
RT @AnnaG_Gemini: Top 10 live experiences of 2016 feat. @worldofinitials @pd3london and @PrettyGreen https://t.co/iXuhvdtAPU
Tweet : Dec 22nd 2016 14:57
Initials Takes The Number One Slot For Campaign Magazines Top Live Experiences of 2016 https://t.co/8x2v8rL60g
Tweet : Dec 22nd 2016 13:06
FANTASTIC IDEAS AND WHERE TO FIND THEM No.22 Today is our final post in this festive series. https://t.co/l8cGYqiu5u
Tweet : Dec 22nd 2016 13:06
The #EventElf came knocking on our door today with a wonderful Christmas surprise! @ World of https://t.co/zfjZdvJoJD
Tweet : Dec 22nd 2016 13:06
FANTASTIC IDEAS AND WHERE TO FIND THEM No.21 You know an agency believes in a product when they https://t.co/vPNk7YFOti
Tweet : Dec 21st 2016 16:30
RT @ExhibitionNews: Lots of people moves just before Christmas - check out who's been moving and shaking the industry #eventprofs https://t
Tweet : Dec 19th 2016 11:20
FANTASTIC IDEAS AND WHERE TO FIND THEM No.17 Imagine being told you are filming Sir Geoff https://t.co/nv3y0EBSeB
Tweet : Dec 19th 2016 11:20
FANTASTIC IDEAS AND WHERE TO FIND THEM No.18 Ok. This is two ideas, not one, but as we draw https://t.co/r9Q55uAn4E
Tweet : Dec 19th 2016 11:20
FANTASTIC IDEAS AND WHERE TO FIND THEM No.19 If you went to Latitude or Wilderness this summer https://t.co/8G9GOgRzz1
Tweet : Dec 15th 2016 14:46
FANTASTIC IDEAS AND WHERE TO FIND THEM No.15 I love this simple little thought. Developed for https://t.co/GzdgkPydv5
Tweet : Dec 13th 2016 09:07
RT @MAA: Our New Business Group in session, introduced by Jamie Matthews @worldofinitials https://t.co/5VGjpB43E8
Tweet : Dec 12th 2016 20:21
FANTASTIC IDEAS AND WHERE TO FIND THEM No.12 In 2013 it was back to the future with the https://t.co/ptfx7KGFtK
Tweet : Dec 11th 2016 15:15
FANTASTIC IDEAS AND WHERE TO FIND THEM No.11 Ok this isn’t about celebrating an idea per se, https://t.co/5D6wSCqR0B
Tweet : Dec 11th 2016 15:15
FANTASTIC IDEAS AND WHERE TO FIND THEM No.10 Here’s a throwback to 2010 when Gok Wan helped us https://t.co/UXXweeYDZe
Tweet : Dec 8th 2016 15:09
FANTASTIC IDEAS AND WHERE TO FIND THEM No.8 Creating, organizing and implementing an event for https://t.co/5z2N6rV3P0
Tweet : Dec 8th 2016 15:05
Great morning reviewing work from 3rd year students @bedfordcollege with Professor Callender and https://t.co/4u02EABpnb
Tweet : Dec 7th 2016 13:49
And the votes are in! @rachbateface came in No.20, top 100 most influential people in the Event https://t.co/J0L59XTaxw
Tweet : Dec 7th 2016 13:49
FANTASTIC IDEAS AND WHERE TO FIND THEM No.7 Here’s an idea that is hot off the press and just https://t.co/302iXem2mm
Tweet : Dec 6th 2016 18:30
FANTASTIC IDEAS AND WHERE TO FIND THEM No.6 I love this idea from five years ago. Samsung came https://t.co/uEHkEAgpYq
Tweet : Dec 5th 2016 19:18
Fruity #ShootDay ????????????????????????????????????????at @biggsreps #worldofinitials @ Biggs Represents (Biggs Reps) https://t.co/nEFlFhTRbg
Tweet : Dec 5th 2016 12:15
FANTASTIC IDEAS AND WHERE TO FIND THEM No.5 In 2010 we created the 170-page recipe book https://t.co/l8pP2t9WVi
Tweet : Dec 5th 2016 12:05
#ShootDay @worldofinitials takes over @biggsreps for the day ???? @ Biggs Represents (Biggs Reps) https://t.co/F1Xw0oVpNs
Tweet : Dec 4th 2016 12:17
FANTASTIC IDEAS AND WHERE TO FIND THEM No.4 Imagine a spoof team of cyclists tearing around https://t.co/NKloB0V7pO
Tweet : Dec 3rd 2016 14:59
FANTASTIC IDEAS AND WHERE TO FIND THEM No.3 Men. Talking about cancer. Not your usual topic of https://t.co/QMpbMgDEvc
Tweet : Dec 2nd 2016 09:45
FANTASTIC IDEAS AND WHERE TO FIND THEM No.2 Crips Sarnies. A great British institution if ever https://t.co/LiuZEtg8tE
Tweet : Dec 1st 2016 19:43
FANTASTIC IDEAS AND WHERE TO FIND THEM No.1 Let’s kick off with this little puppy – one of my https://t.co/IBtoDggRVA
Tweet : Dec 1st 2016 08:36
FANTASTIC IDEAS AND WHERE TO FIND THEM – INITIALS! In this, our tenth Christmas we are going to https://t.co/B6LBSwL6Uh
Tweet : Nov 30th 2016 08:45
FANTASTIC IDEAS AND WHERE TO FIND THEM – INITIALS! Seen the new JK Rowling film yet? It’s pretty https://t.co/sx6C5hLBfk
News : Sep 3rd 2014 by Jamie Matthews
The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more
News : Nov 15th 2012 by Jamie Matthews
We have been nominated again for Marketing magazine's Agency of the Year 2012.
News : Nov 30th 2011 by Jamie Matthews
Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.
News : Nov 10th 2011 by Jamie Matthews
INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

Walkers - Are You Barmy For A Sarnie?
Walkers
(PepsiCo)
Are You Barmy For A Sarnie?
Experiential marketing
In honour of this crisp/sandwich union we’ve opened the Walkers Crisp Sarnie Club!
Sep 14th 2016 10:51:46
Quaker Oats - QUAKER OATS ROADSHOW
Quaker Oats
(PepsiCo)
QUAKER OATS ROADSHOW
Experiential marketing
In January we took to the road with Quaker to help people discover the power of oaty goodness.
Jun 1st 2016 13:46:56
Dulux - ECOBUILD 2016
Dulux
(Akzo Nobel)
ECOBUILD 2016
Experiential marketing
We helped Dulux build the award winning Green Building Council's Sustainable Stand at EcoBuild 2016.
Jun 1st 2016 12:52:05
JEEP - BATMAN VS SUPERMAN
JEEP
(FIAT CHRYSLER AUTOMOBILES UK)
BATMAN VS SUPERMAN
Brand Activation, Experiential marketing
Check out our 'mobile first' live engagement experience – who will you choose : Batman vs Superman?
Mar 23rd 2016 15:09:30
FIAT 500 - ICON REMASTERED
FIAT 500
(FIAT CHRYSLER AUTOMOBILES UK)
ICON REMASTERED
Digital, Experiential marketing, Integrated marketing
Launching a new model with an ambitious, newsworthy idea that makes motoring and lifestyle journalists take notice and consumers share content.
Oct 9th 2015 11:35:13

Case studies


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