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INITIALS

Core disciplines: Experiential marketing, Integrated marketing, Promotional marketing, Shopper Marketing

One of the Top 30 most viewed agencies for 2017

Tweet : Today about 5 hours ago
Richard Barrett (MD Initials) on the critical role honest agency/client collaboration plays in the delivery of great work. Read it here on #digitaldougnut https://t.co/FbdXdDonW3 #collaboration #thegappartnership #honesty #worldofinitials https://t.co/l5LDTaWRbW
Tweet : May 22nd 2018 17:10
Our Director @Willoughby37 wrote an article on understanding the psychological tipping points of promotional marketing. Check it out here: https://t.co/4t9osCUmWq #promotionalmarketing #tippingpoint #insight https://t.co/LzC9ajbmnI
Tweet : May 22nd 2018 14:38
You may have missed @jamcmatthews thoughts on the positives and pitfalls of creating a Masterbrand. Read it here: https://t.co/3PsXd663VD #masterbrands #brandheritage https://t.co/7NZLwFeVPA
Tweet : May 11th 2018 14:01
@jamcmatthews CEO of @worldofinitials shares his thoughts on the positives and pitfalls of creating a Masterbrand - read the full article here: https://t.co/tWumf4WMxi #digital doughnut #masterbrand #brandheritage https://t.co/nIpLKKusU6
Tweet : May 9th 2018 14:30
In case you missed it - here are Jamie Matthews' thoughts on the impact of open banking: https://t.co/ndGUL5unOC #banking #thoughtleadership #shoppermarketing https://t.co/bCaCs2meKn
Tweet : May 9th 2018 14:12
We're helping Seriously raise the game on spreadable cheese - read about it and watch the ad here: https://t.co/8o0a7KrUpn https://t.co/TCjW6ET9KL
Tweet : May 4th 2018 21:21
A compelling article in @TheGrocer discussing the perils and potential of sports sponsorship in 2018, with @jamcmatthews CEO of @worldofinitials contributing. https://t.co/P5ZkyGtEM1 https://t.co/wDD8RVuEss
Tweet : May 4th 2018 14:47
@jamcmatthews discusses his career, thoughts on changes in the industry and his approach to #leadership in the latest Creative Industry Leader Interview @creativebrief https://t.co/1jJTpvlpKp
Tweet : May 4th 2018 14:00
RT @Ingenuity_PR: Fancy 5 minutes with @jamcmatthews, Founder & CEO at @worldofinitials? Check out @creativebrief’s interview that delves i
Tweet : May 3rd 2018 14:41
Thanks for sharing. The team @worldofinitials really enjoyed working with Lactalis on this campaign and the wonderful director @garysalter on the ad. Spread the word. https://t.co/51inCQdkAB
Tweet : May 3rd 2018 14:22
RT @walkers_crisps: It’s #Walkers70! Here’s how some of our fans joined the celebrations ????. Can you spot anyone familiar? https://t.co/m7Z
Tweet : Apr 19th 2018 19:31
To celebrate 70 years of Walkers, we’re touring the nation for the next 4 weeks surprising and delighting Tesco shoppers with a celebration worth £1000! read about it here: https://t.co/vj4y93k1kt #the Nation's Favourite @walkers_crisps https://t.co/Zk43Jl11KX
Tweet : Apr 17th 2018 14:11
RT @Ingenuity_PR: Jamie Matthews, CEO at @worldofinitials explores #openbanking's far-reaching impact on #brands and #marketers https://t.c
Tweet : Mar 26th 2018 16:39
James Willoughby shares insights from Initials' latest research findings which challenge long held assumptions of promotional marketing. Read it @AW360views : https://t.co/BaSVNx8WKK
Tweet : Mar 14th 2018 17:42
We’re so grateful for all the positive messages posted following the big reveal of our film to launch the McLaren Senna. Have you seen it yet? Watch it here: https://t.co/6TP7akvgWx #McLarenSenna #npinit #carnage_film #piggylines https://t.co/tVzDxrWluz
Tweet : Mar 7th 2018 15:42
@worldofinitials is delighted that the McLaren Senna dynamic reveal film is launched! Watch it here: https://t.co/k2G98zAN5U https://t.co/jgMOnU363E
Tweet : Mar 7th 2018 10:52
Jamie Matthews, CEO of Initials, shares his thoughts on what Open Banking means for brands and consumers. Read it on Business Advice here: https://t.co/6HhInfqivp
Tweet : Feb 28th 2018 13:21
Our New Tropicana Essentials - Beat The Yawn Campaign kicked off this morning at Waterloo Station. Check it out if you are passing through the station tomorrow morning or find out more here: https://t.co/XEguoasyKR @worldofinitials #listentoyourbody https://t.co/FYsBtV0Y2w
Tweet : Feb 21st 2018 16:34
If you missed Richard Barrett's article published in @AW360views on the lost art of collaboration, Read it here:https://t.co/Qfl0pwhrsR #worldofinitials #thoughtpiece #collaboration
Tweet : Feb 13th 2018 14:57
Richard Barrett, MD at Initials shares his thoughts on how agencies and brands can mutually benefit from closer collaboration #worldofinitials #thoughtpiece #collaboration https://t.co/PWck0MtO9l
Tweet : Feb 9th 2018 09:57
If you missed @jamcmatthews Matthews’ article published this week in @FourthSource on the art of using winning experiences to drive impact on social media. Read it here: https://t.co/un5MxDxAx5 #worldofinitials #sociamedia #thoughtpiece
Tweet : Feb 9th 2018 09:56
RT @Acuity_PR: Find out how to 'Close the Gap Between #Clients and #Agencies' from Richard Barrett, Managing Director at @worldofinitials v
Tweet : Feb 6th 2018 15:37
Great initiative, great artist! @VicLeePrints #worldofinitials #mural #wallart https://t.co/NwbnG9ogQ2 https://t.co/JGdaSPmas2
Tweet : Feb 6th 2018 11:24
RT @Acuity_PR: Jamie Matthews CEO of @worldofinitials explains how to get your #brands ‘tipped for the top’ on #socialmedia via. @FourthSou
Tweet : Jan 31st 2018 15:30
@jameson1969, CEO of Initials, shares his thoughts on the art of using winning experiences to drive impact on social media You can read the full article here https://t.co/jlCzZlctnp #worldofinitials #socialmedia https://t.co/ztQLPlrDPZ
Tweet : Jan 30th 2018 16:09
RT @MAA: Congratulations to #DoDifferent Award Finalists @JWT_London @Third_City @bbdperfectstorm @worldofinitials @brandanddeliver
Tweet : Jan 30th 2018 15:48
Initials are thrilled to be shortlisted as Finalists in the MAA 2018 #dodifferentawards for our Walkers Crisp Sarnie Club activation. Fingers crossed we can add to our ever growing trophy cabinet! You can find out more about our campaign below... https://t.co/SAIQVqJ4RU https://t.co/wLYB8LjCpM
Tweet : Dec 7th 2017 13:28
The Strongbow Archer makes @Campaignmag Top 10 Live Experiences 2017! #strongbowuk #worldofinitials #liveengagement #radiox https://t.co/Fq71e9QsHl https://t.co/Ck6FLImXrj
Tweet : Nov 22nd 2017 15:26
A great piece for @GMAinsight by Jamie Matthew’s on the challenges facing the CMO of the future https://t.co/4ZJ4KgO5az
Tweet : Nov 17th 2017 08:31
RT @fitkitbodycare: We've just reached 5000 Followers!! Thank you all for being a fantastic part of the Fit Kit community. https://t.co/94
News : Sep 3rd 2014 by Jamie Matthews
The agency won the account following a competitive five-way pitch. Initials will be responsible for creating and implementing a multi-channel... read more
News : Nov 15th 2012 by Jamie Matthews
We have been nominated again for Marketing magazine's Agency of the Year 2012.
News : Nov 30th 2011 by Jamie Matthews
Initials has again been nominated for Marketing magazine's 2012 Agency of the Year. Results are expected in December.
News : Nov 10th 2011 by Jamie Matthews
INITIALS won 6 different IPM awards this year, including 2011 Agency of the Year.In total, 17 industry Awards have been won in 2011.

Tropicana Essentials - Beat The Yawn with Tropicana Essentials
Tropicana Essentials
(PepsiCo)
Beat The Yawn with Tropicana Essentials
Experiential marketing, Promotional marketing
Tropicana launched their new Essentials range by brightening up commutes in Waterloo station
Today about 4 hours ago
McLaren Senna - Challenge the Impossible
McLaren Senna
(McLaren Automotive)
Challenge the Impossible
Promotional marketing
Global positioning for McLaren’s newest hyper car and a film celebrating the man that inspired it.
Apr 20th 2018 14:31:21
SERIOUSLY - There’s cheddar, then there’s SERIOUSLY
SERIOUSLY
(Lactalis)
There’s cheddar, then there’s SERIOUSLY
Integrated marketing, Promotional marketing, Shopper Marketing
Relaunch of SeriouslyStrong as SERIOUSLY with richsquisite, mellowonderous & smoothsational flavours
Apr 19th 2018 12:45:25
The Famous Grouse - THE everyone needs a little inspiration sometimes GROUSE
The Famous Grouse
(Edrington)
THE everyone needs a little inspiration sometimes GROUSE
Integrated marketing, Promotional marketing
Global activation platform celebrating everyday achievements - reasons to enjoy The Famous Grouse.
Apr 18th 2018 12:40:45
Strongbow - Strongbow Epic Entrances & Strongbow Yard
Strongbow
(Heineken UK)
Strongbow Epic Entrances & Strongbow Yard
Experiential marketing, Promotional marketing, Shopper Marketing
Helping Strongbow own the festival experience in epic style all summer long!
Apr 18th 2018 11:54:00

Case studies


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